Search engine optimization (SEO) is a critical factor for driving website traffic. Search engines represent an opportunity for marketers to have their brand discovered by the right potential customers. Some of the most important factors to take into account when improving your SEO include usage data, the perceived value of a page, going mobile friendly, readability and design. With Google's recently adjusted algorithms and the new tweaks in paid search, it's important to leverage the factors above. Two large advantages of SEO are that it helps boost paid search efforts, and allows for your quality content to still get viewed on multiple search engines, despite the vast amount of data online.

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