Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

In(ternal) Or Out(side)?

Marketers are struggling to determine the right balance between internal and external resources. When does it make sense to use an agency versus keeping it in-house? We can help you decide!

Google Helps With Checkout

Google launched a new report to help brands identify checkout problems and resolve them quickly. By integrating ecommerce events into your store, you can identify key steps users are struggling with and get ahead of them.

TikTok Shopping: Yay + Nay

Yay: TikTok released a first-party measurement solution to track users who aren’t converting right away. 

Nay: The unorganized pitch of TikTok Shop could use some work and has left many questions unanswered.

New + Noteworthy

Pixar Takes On.... Football?

ESPN+ and Disney+ are partnering up to recreate a live NFL match in Andy's room to entice new football fans. On October 1st, when the Falcons and Jaguars play, there will be a Toy Story replicate of the live action utilizing AI. We’ll see how this goes...

Ad Of The Week

Frito-Lay and Pepsi are back at it again to make us laugh. The ad brings football retirees back together to bond over nostalgia, reminding us that food and beverages can bring us all together.

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!