Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

Healthcare Needs Agencies

We’re currently seeing an uptick in healthcare focused companies seeking agency support. Read more about what these types of companies may be looking for.

Marketers Doing The Most

Marketers are touching more aspects of business than ever before - sports marketing is involved in real estate, restaurant CMOs influence menu selection, and more. We’re beginning to notice this intersectional play impacting other disciplines.

Microsoft Updates

Audience targeting is now available in Microsoft Advertising Editor. This saves time by allowing bulk changes. Microsoft also released auto-generated assets for responsive search ads (RSA) and the ability to add your logo to text ads. 

New + Noteworthy

Pumpkin Spice Has Returned!

Many consumer product categories have jumped on utilizing pumpkin flavored products this year: Starbucks’ Pumpkin Spice latte’s 20th year anniversary, Krispy Kreme pumpkin dog donuts, Dude Wipes’ pumpkin scent, and even Hefty's trash bags.  

Ad Of The Week

Silk & Spice, a premium Portuguese wine brand, launched a new billboard on a deserted island. Whoever is lucky enough to find it will discover a box built into it containing a real bottle of Silk & Spice wine, a corkscrew, and a wine glass.

Check back in for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!