The Setup Pulse: Trends CMOs Need to Know Right Now

Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Paid Media Strikes Again!

More + more marketing Agencies are relying on Paid Media for business. Robust paid strategies backed by analytics may help ROI + get you noticed!

TikTok Isn’t Dead Yet 

Brands are leveraging TikTok influencers to boost engagement + sales. Ads in the last year like Dunkin's collaboration with Charli D'Amelio (which led to a 57% increase in app downloads + a 20% sales boost​​), Chipotle's dance challenges + Gymshark's "66 Days" challenge (which garnered 193 million views) show spikes in engagement for Brands. How could you leverage influencers? 

Brands Doing Their Duty

The election results may be out of our control, but supporting Brands who make a difference isn’t. Setup recently hosted an event highlighting ways marketers can use marketing for good. Some Brands who have recently made a splash with sustainability efforts include Dell’s e-waste SXSW 2024 QR code campaign + The Body Shop’s bottle campaign to make packaging 100% recyclable.

New + Noteworthy

Mother Fitness Decrees No Judgment 

Talk about influencers…well, Megan Thee Stallion is the queen. Even though this ad is a few months old, it’s extra relevant since our Marketing Manager is a recent Planet Fitness convert. In an effort to rebrand their reputation, Planet Fitness is advertising themselves as the affordable place to be, especially since their “Mother” is trendy + charismatic. Just like the ad, it’s almost unreal that a gym could be as high quality + judgment-free. 

Ad Of The Week

“AIAIOH” is an ad created by Publicis Groupe to emphasize the importance of AI working in tandem with humans. Most reviews have praised the ad for using clever visuals + a catchy tune to drive the message that AI is meant to enhance productivity, not replace human ingenuity. Negative reviews however highlight that the ad relies heavily on AI, almost proving the exact opposite…that AI can be innovative on its own. 

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!