Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

Trade Shows Are BACK!

Trade shows are making a triumphant return! The recent National Restaurant Association show was the busiest it has been since pre-COVID. We can confidently say that it’s clear that in-person networking and hands-on experiences are back in full swing. Get your booth game ready and capitalize on this resurgence.

Sustainability in Advertising

Have you considered the carbon footprint of your digital advertising? Forbes highlights a study showing that the U.K. digital advertising industry emits over 84,000 metric tons of CO2 annually. Sustainable practices in digital advertising are essential for environmentally conscious businesses aiming to stay ahead.

Is Everyone’s Opinion Important? Creativity Hold-ups

Creativity is inherently subjective, complicating Agency-Client relationships. Imagine getting regular input on a video project, then suddenly facing a complete halt due to differing opinions from higher-ups. Navigating creative freedom with feedback is crucial for delivering work that meets diverse expectations. Listening to differing perspectives is important for growth, but at the same time, maybe trust the hired experts on some decisions.

New + Noteworthy

Apple + OpenAI: Whispers of Romance in the AIr

Rumors suggest Apple and OpenAI are set to announce a major partnership to integrate ChatGPT into the iPhone’s operating system. This could significantly impact the AI landscape, potentially enhancing Siri or leading to new AI features. Stay tuned for this potentially game-changing development! 

Ad Of The Week

Not to make everything about Apple, but recently they released an ad called “Crush!” to introduce their new iPad Pro. Creatives responded in an outrage due to the ad’s lack of respect for other art forms. Apple quickly apologized in return. Whether you like or dislike an ad, you can always learn something from them. Did you think they missed the mark?

 Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!