Welcome to the Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

Time for a Chief AI Officer (CAIO)?

Should you hire one for your company? Some positives are having the expertise to dedicate time to AI initiatives and better align on AI in the company overall. On the other hand, it can be costly and create internal conflict.

US Senate Approves TikTok Sale

Breaking news! As of last Wednesday, the US Senate approved the bill that forces TikTok to either be sold to U.S. ownership or banned entirely. A lot of factors are at play and we’ll see what happens from here.

X Marks The Spot On Your TV

X announced they’re rolling out a smart TV app for streaming video. There isn’t a launch date mentioned yet, but they promise “real-time” content and integration of AI. Advertisers will be on the lookout for this as a new tactic in their media plan, but let’s hope X doesn’t overpromise and under-deliver again…

New + Noteworthy

Time for Dogs to Fly First Class

From the inventors who brought you BarkBox, dogs can now fly first-class so that your furry friend doesn’t have to fit under the seat or in the cargo area when you travel. BARK Air is pricey, however, with a one-way ticket starting at $6K. Woof. 

Ad Of The Week

Marvel and Coca-Cola partnered up for a global campaign with some of Marvel’s most popular characters. It kicked off with a commercial, and also includes limited-edition Coca-Cola pack designs featuring 38-character illustrations that will come to life through the use of AR. Consumers will also be able to win prizes. This campaign shows how brands are marrying traditional and non-traditional marketing.

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!