Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

B2B Presence at Music Festivals

B2B companies are now implementing activations at music festivals, along with the B2C brands who’ve been doing it for years. 83% of fans who are decision-makers believe B2B brands at concerts and festivals are more culturally relevant and can enhance the experience. Read all about Cisco’s recent activation at BottleRock!

What is Brand Purpose… Really?

While there’s no universal answer, Fast Company says brand purpose boils down to why your brand matters and how your brand’s cultural relevance is being measured. This all only matters if you’re able to communicate the brand purpose in an effective and clear way.

8th Annual Insurgent Brands List

Bain & Company identifies 97 high-growth consumer good companies with 48 newcomers to the list. Every year, this list provides insight into where innovative and disruptive growth is happening and brands to keep an eye on.

New + Noteworthy

Social Media Updates to GMB Listings

Google has now added a social media section to their business listings where you can showcase which of your social media links are shown to customers. In some cases, these may be added automatically, so make sure to check and edit any links to ensure they’re up to date.

Ad Of The Week

CeraVe gets smart on who to partner with in their new Michael CeraVe ad that debuted at the Super Bowl. Michael claims the cream as his, making the spot both satirical and dramatic. Fans claimed it was the “smartest ad in a while” and explains why Cera was seen in NYC signing moisturizer bottles.

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!