Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

Smarter, Not Just Faster

With AI on the rise, we have to be forward thinking. AI doesn't sacrifice quality for speed - it enhances it, if used in a smart way. Boston Consulting Group revealed a 40% improvement in work quality among those using GPT-4 compared to those not.

Better Ads with Disney+

Disney+ is adding new features for advertisers, including advanced audience targeting, programmatic marketplaces, new ad formats, and enriched measurement. Half of new subscribers are joining the ad tier, and the service has seen a 35% increase in engagement over the past six months.

Happy Birthday, ChatGPT

November 30th marked one official year of ChatGPT. It’s a huge milestone in the shift from using AI for preexisting content to now using it to generate content and solutions. It’s not going anywhere, so time to learn how to use it in the best way for you.

New + Noteworthy

Food Content Is King

Now more than ever, brands on TikTok are tapping into food-centric content. There has been a 30% increase in demand for food content creators since last year. Food content indexes other verticals by two times in terms of average views and engagement, so eat up!

Ad Of The Week

More and more brands are leaning into holiday ads, and DoorDash is one of them. In their musical  “Holiday Workers’ Lament” spot, DoorDash targets delivery workers and how rough it can be working retail and food-service jobs this time of year. The ad focuses on being “a Dasher” instead. UPS and Amazon, look out!

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!