Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

B2B Trends in 2024

A big theme next year is proactivity. From prioritizing awareness and content, to being memorable and personalizing experiences, there are several methods you can prioritize to drive B2B sales next year. Value based bidding and moving away from hyper-targeting will allow brands to be more flexible too.

I Want You To Want Me

Our Founder and CEO, Joe Koufman, who’s worked alongside Brands and Agencies for 20+ years, concluded that the number one driving factor for Clients choosing an Agency is desire. In a pitch, Agencies need to show that they want the business more than anything, especially since that is one of the top attributes Brands value.

Retainer or Project Model?

As an Agency, it depends. We recommend a retainer if you enjoy working with a consistent staff and workload, and projects for more ad-hoc items.

New + Noteworthy

Microsoft Joins OpenAI Board

Now that Sam Altman has returned as OpenAI’s CEO, Microsoft has re-joined the board to reinvigorate a strong partnership. Already a major investor, this will allow Microsoft to have visibility into the company’s inner workings versus having none beforehand.

Ad Of The Week

State Farm reminds us that they are always there for your big “what if” questions in their new campaign showcasing a variety of scenarios. In their new ad they partner with Chris Paul, who wonders what would happen if he wanted to change sports.

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!