Welcome to Setup Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on.

Read about what’s being talked about this week!

Trending Topics

Be Your Own CMO

80% of CMOs are focusing on their own personal brand. If individuals follow a certain CMO, as well as the company that CMO works for on social, they are twice as likely to purchase from that brand. Time to update your LinkedIn!

Chrome Making Search Easy

Chrome’s search bar updates now include fixing your typos, auto predicting the webpage you want based on keywords, and even using your bookmarks to make your search is more personalized.

VMLY&RWJWT?!

With so many agency mergers, there are a lot of layoffs and questions around if mergers are needed. The new VML merger was to consolidate their agency relationships and scale more globally.

New + Noteworthy

Gen Z Wants A “Good” Drink

… and not just in terms of flavor. Studies show Gen Z wants ultra-personalized experiences with their beverages, and to focus on solutions for global and social challenges. It’ll fuel more mindful drinking, cultural flavor diversity, and connection with local suppliers.

Ad Of The Week

Pinterest brings confidence in their new “It’s Possible” campaign, showing that their discovery platform can allow you to change anything you want (your look, environment, or opinion) with a simple browse.

Come back soon for the next “Setup Pulse” where we give you quick trend and campaign reports! If you want more in-depth industry content, including interviews by CMOs and Marketing Executives, subscribe to our Newsletter below!