Setup Partner Feature | Modo Modo Agency
At Setup, we have the privilege of partnering with multiple established marketing agencies with groundbreaking business practices and leadership styles. In this series, we will highlight these leaders’ stories in order to inspire, educate, and unlock new ways of thinking to marketers.
Today’s feature is Moira Vetter, the Founder and CEO of Modo Modo Agency.
What gap did you see in the market that led you to found or be a part of your agency?
Business to business marketing is complicated because it requires an understanding not just of marketing and advertising, but of sales, engineering or technology. Clients have limited resources to help them understand the B2B customer journey and differentiate or highlight their offerings. Modo Modo was launched to help customers focus on their customers instead of losing themselves in the complexity of their offerings.
What differentiates your agency from others?
We think and act like business people. We put our customer’s market before the activity of marketing. We want to know what their competitive landscape is like, how they market and sell, how they are incentivized to perform…and THEN we talk to them about their marketing.
Are any of your personal values incorporated into the agency?
All our corporate values are my personal values—integrity, enthusiasm, leadership, accountability, curiosity, creativity, appreciation, and community. It’s hard to say that any are more important than others, but I have begun investing more heavily in appreciation and community.
Do you have any advice for marketers?
These are things that will help you for your entire career.
Take a sales course and go on a sales call with your company’s team. If you don’t know what it takes to sell, you can’t do marketing well.
Work in an agency when you’re young. You’ll be exposed to more industries, channels and personalities early on. That exposure will help you learn what you love, so you can follow your bliss.
Handle yourself and your work relationships with grace. You never know when an employee will become a client, a client will become an employee or an employee will become your boss. Some of my best professional relationships have been many people to me in my career.