Setup has collected and reviewed marketing tools in a number of categories. From tools that help benefit social media efforts to tools that increase productivity, Setup is on the case to help improve your life as a marketer!

Content is a critical representation of a brand and it’s products/services. Oftentimes, content reflects the quality of a brand which is why efficient copywriting is essential. A copywriter’s task isn’t always easy though.

Setup selected a few tools that are useful for copywriters and all writers who need to plan, edit, and write their materials.

Grammarly

Grammarly is typically the go-to tool for writers in need of fast and easy real-time grammar, plagiarism, and spell checks. Though it is expensive for some users, Grammarly is known to improve writing efforts and thus improve workflow. Grammarly has a Chrome extension which makes it useful for writing anywhere on the internet. A month-to-month subscription to Grammarly costs $29.95/month.

EduBirdie

EduBirdie is catered to student essays, but can also be used for article or blog writers who need help proofreading their blog content or marketing research. This grammar checker has high-quality text scanning that helps with language rectification, paraphrasing, and wordiness. Content writers can receive quick feedback, have access to 24-hour customer service, and become more proficient writers with the help of this free tool.  

Hemingway App

The Hemingway App is incredibly useful for content managers or copywriters writing copy for social media, website, or blog content. The tool highlights adverbs, passive voice, and dull, complicated words so that users can evaluate what text needs to be simplified, edited, or deleted.

Google Docs

Store and collaborate on all written content by using Google Docs. This free tool is easy to use and allows users to write notes in spreadsheets, presentations, and documents that team members can view and edit. Most tools integrate with Google, making writing, editing, posting, and publishing simple.

Draft

Like Google Documents, Draft helps writers get their thoughts and ideas down. Users have version control, access to editors who make suggestions on copy. Draft has analytical tools that help track progress and audio/voice transcription tools that make writing or jotting down thoughts more accessible. Import content from Dropbox, Evernote, Box, Google Drive, etc. using Draft and easily publish content to Wordpress, Tumblr, Ghost, Svbtle, Blogger, Twitter, LinkedIn, Basecamp, and Mailchimp from inside Draft. Draft is overall very similar to Google Drive, but with a “less distracting interface.”

Scrivener

Scrivener assists writers of all kinds by allowing users to customize their writing process to map out their notes, research, and written segments. The formatting and text editing is similar to other word processing programs, but Scrivener additionally offers tools for scriptwriting and non-fiction formatting. The tool also allows users to import prior research, set targets to monitor progress, segment works in “collections” that organize project documents, take snapshots of prior work to return to later in the process, and autosave progress. The tool can be used anywhere once downloaded on macOS, iOS, or Windows. The tool has a 30 day free trial, but comes with other price offerings.

Here is a video listing some other helpful tools used for writing: