Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

Marketers Toolbox: ViewedIt

The average office worker receives more than 121 emails a day. Seeing as it could be a full time job to open and reply, many emails get shuffled to the bottom or deleted without ever being opened.

ViewedIt is a tool by the team at Vidyard that allows the user to capture videos through a Google Chrome extension and put them directly into an email. Video messages have a personal feeling about them that differs from the impersonal text blocks that many emails have devolved too. 

The max length per ViewedIt video is one hour and the video will last forever. Best practice is to write the intended recipient's name on a whiteboard so that it is obvious the video is for them by looking at the thumbnail.  

ViewedIt is a free service.

Using video as a tactic to succinctly explain a complex issue or cut through the clutter of someone's inbox is gaining traction.

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