What is Outbrain?

Outbrain is a content discovery platform that uses consumer behavioral data to influence marketing campaigns.

Why is this tool helpful?

Outbrain helps marketers engage and connect with their audience better through content creation and content curation. Outbrain’s product “Amplify” is a native advertising tool specifically catered to help marketers increase blog, video, and overall content traffic through a flexible pay-per-click model.

How is it used?

Outbrain’s pay-per-click model allows businesses to control and track their budget spend based on consumer visits. Discovery Modules and Outbrain VR, which uses predictive analytics and algorithmically-generated content, help create content and programming recommendations. Marketers can also run well-planned campaign ads re-targeting their premium audience.

Who would benefit from using this tool?

Marketers looking to increase their overall customer engagement and ROI would benefit from Outbrain. Reviews indicate that the interface and campaign set-up are easy to use, however, content sometimes appears on irrelevant websites and already published content is difficult to edit.

Pricing?

Based on the user’s Cost-Per-Click (CPC) setting, the user will be charged for the number of clicks.