Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

Marketer’s Toolbox: MailChimp

Email tools are a dime a dozen, but many are complicated and make the process more difficult and time consuming than just Bcc’ing a list of contacts (Please don’t ever do this).

MailChimp makes sending personalized automated messages, marketing emails, and targeted email campaigns quick and easy. With an emphasis on data and gathering information, MailChimp offers built-in signup forms for emails or for use through Facebook, Wordpress, or Twitter. With a plethora of templates to choose from and a drag and drop designer, email campaigns can be as simple or personalized as desired.

Automated email connected to an eCommerce store can help to recoup customers that were lost along the path to purchase or remain front of mind with past customer. Automated follow-ups, product recommendations, or targeted campaigns that are based on past purchases are great ways to drive a customer to a purchase. MailChimp eCommerce integrations include: Shopify, Magento, BigCommerce, or WooCommerce. 

Pricing

*Pro requires additional $199 subscription

Features

Free Plan 

• Built in signup forms

• Customize templates

• Free reports and data insight

Growing Business

All features of free plan plus:

• Automate your email

• Connect your database (CRM)

• Segmentation and targeting

• Connect to Google Analytics and MailChimp Mobile

Pro Marketer  

All features of Growing Business plan plus:

• Track and target using eCommerce data

• Multivariate testing

• Comparative reports

• Flexible automation

• Mandrill - transactional email API

• Front of the line for support

Thanks to MailChimp, a large list of contacts should never be sent a mass Bcc email ever again. Using visually appealing templates, simple contact importing, and real time tracking, MailChimp is the marketer’s best friend.

Setup ignites meaningful connections for marketers that help drive business. Contact us for introductions.

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