#MarketersToolbox - Lead Generation Tools
Over the past few years Setup has collected and reviewed marketing tools in a number of categories. From tools that help benefit social media efforts to tools that increase productivity, Setup is on the case to help improve your life as a marketer!
According to Hubspot, 61% of companies cite lead generation as their biggest marketing challenge. The consumer journey includes more touch-points than ever, making it more complex and harder to generate and nurture leads.
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Setup selected a few lead generation tools to help marketers generate and close deals with high-quality leads. Each tool has different features and specialties to consider when mapping out a lead generation or retargeting marketing strategy.
Optimonk
Optimonk is a lead generation and on-site retargeting tool that helps companies increase cart value, social engagement, and subscribers; decrease cart abandonment; collect feedback; and promote special offers. Through the use of pop-up coupons/offers, banners, and bars or notifications, users can track return-on-investment (ROI) and respond to visitors based on their interaction with the site.
Optimonk increases visitor engagement by using action-based messaging to attract consumers. After evaluating the engagement level and prior web behavior of the visitor, Optimonk targets them with personalized ads, surveys, or vouchers. This solution acts as a second chance for users to communicate their value to the visitor and convert more leads. Additionally, conversion follow-ups, unlimited split tests, A/B testing and multi-campaigns are just a few of the countless other features that assist in maximizing conversions.
Optimonk integrates with MailChimp, ActiveCampaign, Hubspot, and more.
ConvertFlow
ConvertFlow is a lead generation and on-site retargeting tool best used by marketing agencies. Users can collect informative data and create insightful lead profiles based on the website visitor’s interaction with the sites and forms. ConvertFlow offers call-to-action (CTA) buttons that collect a visitor’s site behavior and preferences in order to segment them into profiles. The profiles help personalize email messaging. The on-site retargeting feature nurtures the consumer by guiding returning leads and turning them into customers, and promoting relevant products for purchase. Content seen by the visitor is always specific and personalized.
Unbounce
Unbounce converts and tracks leads and content through landing pages, website pop-ups and sticky bars. Users can spend their ad budget converting leads into sales and lower their cost-per-lead (CPL) by redirecting traffic to a customized Unbounce landing page. The A/B testing and extensive analytical reporting allows the user to optimize their marketing strategy. By offering a number of designs and layouts, marketers can test which message will resonate with the target audience for each campaign.
Unbounce integrates with multiple CRM and analytic tools.
RocketReach
Researching emails all day can be time-consuming and ineffective for key team members. RocketReach saves a company’s sales team time by scraping data, searching and verifying emails, and finding the personal email information of prospects. This tool claims to be one of the “most accurate email search engines” in the world, collecting the information of “300 million professionals, across 10 million companies, worldwide.”
This tool integrates seamlessly to a company’s technology stacks, CRM, or ATS (SalesForce, Hubspot, Taleo, etc.).
Maître
Maître helps grow email lists though referrals. By embedding a widget onto the website, Maître tracks the visits and conversions of visitors on different social media platforms and channels. It then offers visitors coupons in exchange for referrals. Maître leverages the power of word-of-mouth by customizing messages to consumers and coercing them to refer colleagues and friends. The advanced analytics tracks clicks and conversions to help users determine where to spend their marketing money. This tool is helpful and beneficial for sales or outreach focused people who are growing and nurturing lists for campaigns.
The app is customizable, mobile friendly, and capable of integrating with MailChimp, WordPress, Zapier, Slack, ActiveCampaign, Shopify, Hubspot, Intercom, and more.