Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

Marketer’s Toolbox: Browseo

Search engines don't see websites the same way people do. Therefore, optimizing a site for SEO is a tricky task. But, if people viewed websites like search engines do (by their code), things would be a little different. 

Browseo is a simple tool that tears a site down by removing the fluff and graphics. Input a URL and the website is laid out in a bare bones format. This view allows for an easy assessment of the site structure, layout, and search term relevance using the following toggle options:

• Server response code

• Is the URL redirected? If so, what kind of redirect is used?

• Number of words on the page

• Headings (H1-H6)

• Number of internal links on the page (links to pages on the same domain)

• Number of external links on the page

• META information such as title tag, meta description, meta robots tag and any other tags that are present

All of this is provided completely free!

When finished analyzing the site, Browseo allows the user to download a spreadsheet with the most important data.
 

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