Note: The Marketer’s Toolbox series teaches our readers about new technology we’re using (or experimenting with) that proves to be useful, productive, or just plain entertaining. As a marketer’s secret weapon, Setup believes that the tools we use are vital to our success, thus, a marketer’s toolbox is truly one of our most important resources.

Many prospecting emails are sent out in the hopes that the recipient will click through to the sender’s website for more information, but how does that translate into business?

Lead Forensics uses a piece of code to track site users’ IP addresses, providing you with the business name, phone number, and address of whomever visits your site. Due to privacy constraints, you will not  know the exact person that visited your site. However, with Lead Forensics’ database of IP addresses, you can know which companies are aware of your business, enabling you to cast a more targeted net. If the prospect is unidentified, then additional specific contact information can be purchased.

Lead Forensics gives you the ability to personalize your home page with a variety of widgets that each show different statistics: latest visits, companies that visit most frequently, and top landing pages. A customer success manager is provided to ensure that you are able to make full use of the the product’s abilities.

While the number of users does not affect the price for Lead Forensics, your website’s traffic plays the largest part in your cost. At the end of your free 7-day trial, a representative will determine the price for your company. Pricing begins around $250/month.

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