The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. 

Setup CEO, Joe Koufman, virtually sat down with Jennifer Davis, the Chief Marketing and Communications Officer for LEARFIELD. In the interview, Davis shares how optimism and integrity drive her idea generation and how different people and perspectives can contribute to solutions. 

Watch + Read the Recap Below

Q1 | Tell us about your career path.

Davis has a background in digital and technology marketing and strategy roles. Her path at a software startup led to her working for large public companies. She then moved to Atlanta to work for Honeywell as the Chief Marketing Officer, and then made the move to Amazon Web Services. The recruiter at LEARFIELD was looking for someone with her background “who could supplement the deep domain knowledge that colleagues in collegiate athletics and related fields” had…and Davis could bring in a different perspective. 

Q2 | What advice would you give to other marketers?

Davis referenced one-way door and two-way door decisions. She explained that you need to:

1. Pick somebody to decide

2. Let them decide and measure it

3. And then change their mind if it doesn't work right

This forces decisions to have more rigor, and for decision makers to consider a variety of factors like:

• What is this implementation going to look like?

•  How can we set up this decision for success? 

A decision needs to be made in order for the success to happen and be measured. 

Q3 | What is your superpower?

Ideation is Davis’ superpower.

“I'm very good at [idea] generating. I can create a lot of ideas, I can process information pretty quickly, and I can put a lot of words around things pretty quickly.” 

She also considers her integrity and optimism a superpower. “I'm a naturally optimistic person. And so people who have worked closely with me have found that if you lead with positivity, we get to a better spot.” 

Q4 | What values are important to you?

“I tend to surround myself with people who hopefully have skills in areas I don't, and have strengths in areas I don't,” shared Davis. 

Davis is extremely people oriented and focused. She is big on harnessing the strengths of her team and creating a space where everyone feels comfortable to be their true selves. 

She also considers hospitality a value. “It's about inviting people into a problem so that they can be a part of the solution.”

For more marketing leadership advice, and a view into the mindset of marketing executives in various industries, be sure to watch the full interview with Jennifer Davis, and keep an eye out for more thought leadership from our CMO Spotlights.

Watch the full interview to the right.