Objective: A prominent national nonprofit in youth development sought to enhance its digital experience by moving from an outdated CMS to a more user-friendly platform. This would enable the organization to streamline content management, engage donors, and provide resources to millions of families and volunteers.

Challenge: The nonprofit’s heavily customized CMS was overly complex, requiring developer support for basic updates and lacking essential features like A/B testing and personalization. The marketing team needed a CMS that empowered them to manage content autonomously while optimizing engagement and fundraising efforts. Additionally, as a nonprofit, the organization was focused on finding a cost-effective solution without sacrificing quality.

Solution: Setup connected the organization with a human-centered digital agency to assess their digital needs, recommend a suitable CMS, and plan for a smooth transition. This involved stakeholder interviews, platform analysis, and a detailed migration strategy focused on usability and budget-conscious implementation. With an emphasis on flexibility and ease of use, the new CMS empowered the marketing team to deliver targeted content and engage more effectively with diverse audiences.

Agency Services:

• Digital Strategy + Platform Assessment

• CMS Selection + Implementation

• User Experience (UX) Optimization

• A/B Testing + Personalization

• Training + Support

Outcome: Following this engagement, the nonprofit now benefits from a modern, intuitive CMS that allows the marketing team to update content and implement personalization strategies independently. This streamlined digital experience led to a boost in user engagement, setting the stage for future growth.

Based on this success, the nonprofit retained the agency for ongoing digital strategy and support, solidifying a long-term partnership that enhanced digital engagement across the organization.

Setup Service: In-Network Agency Search