Objective: A major global sports brand sought to drive awareness and credibility in the basketball market, build a “cool” factor, attract younger customers, and leverage their athletes through digital and grassroots marketing strategies.

Challenge: The brand needed a full-service agency with deep knowledge of basketball culture to create high-quality, authentic content that resonates with performance-driven athletes and appeals to younger consumers via social media, influencer partnerships, and grassroots events.

Solution: Setup connected the brand with a digital agency that created a content strategy. The agency produces engaging videos and social media posts, using athletes for influencer campaigns. They manage the brand’s Instagram and TikTok, driving awareness and engaging younger audiences through events and PR initiatives.

Agency Services:

• Brand & Creative Strategy Development Content Production

• Audience Development & Community Management

• Influencer Marketing & Grassroots Event Activation

• Measurement & Insights

Ongoing Impact: This ongoing partnership continues to drive the brand’s digital transformation, deepening consumer engagement and expanding its presence across social media platforms.

Setup Service: In-Network Agency Search