Objective: A leading fintech solutions provider aimed to shift its business model from B2B financial services to a B2B2C approach, expanding its offering to include direct-to-consumer products and services.

Challenge: To support this transition, the organization needed to enhance its brand positioning and develop comprehensive PR and social media strategies aligned with its new consumer-focused model. The company required a strong media presence and the ability to engage with business partners and consumers.

Solution: Setup facilitated a partnership with a global growth agency specializing in data-driven media relations, storytelling, and influencer engagement. The agency delivered an integrated approach, combining strategic public relations, social media campaigns, and influencer partnerships to boost brand visibility and credibility.

Agency Services:

• Public Relations

• Social Media Strategy

• Brand Positioning

• Influencer Relations

• Content Creation

Outcome: The agency was retained as the Global Social Agency of Record, supporting the fintech leader’s ongoing brand evolution and helping to establish its presence within both the business and consumer sectors.

Setup Service: In-Network Agency Search