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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/9268419b-2ebd-4b65-87cd-8d45a348dbe5/Agency+Evaluation+Scorecard.png</image:loc>
      <image:title>Blog - Why Clients End Their Agency Relationships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://setup.us/blog/3-steps-to-create-the-perfect-cold-email</loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/e1abed1f-5535-45ad-82d9-7711415d6f50/from+name+%281%29.png</image:loc>
      <image:title>Blog - 3 Steps to Create the Perfect Cold Email - Make it stand out</image:title>
      <image:caption>The red arrow is pointing to the “from name”.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/62975065-145d-4067-a80c-621e39819c95/Screen+Shot+2023-01-12+at+11.12.50+AM.png</image:loc>
      <image:title>Blog - 3 Steps to Create the Perfect Cold Email - Make it stand out</image:title>
      <image:caption>Adding emojis to your subject lines can make them stand out in an inbox.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/83876105-44d4-4513-9f46-767b3ab0b150/Screen+Shot+2023-01-12+at+11.12.36+AM.png</image:loc>
      <image:title>Blog - 3 Steps to Create the Perfect Cold Email - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://setup.us/blog/cmo-spotlight-cliff-chiet-iheartmedia</loc>
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      <image:title>Blog - CMO Spotlight | Cliff Chiet - iHeartMedia</image:title>
      <image:caption />
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      <image:title>Blog - Guide to A New Role | VP of Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Guide to A New Role | VP of Marketing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Blog - 7 Ways SetUp Grew in 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - 7 Ways SetUp Grew in 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 7 Ways SetUp Grew in 2022 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 7 Marketing Experts Discuss Paid Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 7 Marketing Experts Discuss Paid Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 7 Marketing Experts Discuss Paid Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 7 Marketing Experts Discuss Paid Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 7 Marketing Experts Discuss Paid Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 7 Marketing Experts Discuss Paid Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - 7 Marketing Experts Discuss Paid Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - CMO Spotlight | Aron North - Mint Mobile</image:title>
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      <image:title>Blog - CMO Spotlight | Aron North - Mint Mobile</image:title>
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      <image:title>Blog - Stranger Things, Monet, and More - Experiential Marketing Makes a Comeback - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Stranger Things, Monet, and More - Experiential Marketing Makes a Comeback - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Stranger Things, Monet, and More - Experiential Marketing Makes a Comeback</image:title>
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      <image:title>Blog - #MarketingMixer | Seasonality in Marketing Recap - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://setup.us/blog/8-changes-in-the-it-services-industry-due-to-the-pandemic</loc>
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    <loc>https://setup.us/blog/marketingmixer/the-capability-showcase-recap</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://setup.us/blog/the-marketing-career-path</loc>
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    <priority>0.5</priority>
    <lastmod>2025-11-24</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Marketing Career Path : From Entry-Level to Chief Marketing Officer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Career Path in Marketing, Average salary across marketing roles</image:caption>
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    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://setup.us/blog/honing-interviewing-skills</loc>
    <changefreq>monthly</changefreq>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://setup.us/blog/sensitivity-in-brand-messaging-during-a-crisis</loc>
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      <image:caption>Guinness released this ad in response to people wanting to party on St. Patrick’s Day despite needing to social distance.</image:caption>
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    <loc>https://setup.us/blog/virtual-marketing-in-person-to-online-marketing-events</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-26</lastmod>
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      <image:caption>Virtual events need a human element to make them click with audiences.</image:caption>
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      <image:caption>Moira Vetter, CEO of Modo Modo Agency, posted this on LinkedIn in response to the drastic change of COVID-19.</image:caption>
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      <image:caption>How to successfully work from home / remotely infographic.</image:caption>
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    <loc>https://setup.us/blog/what-does-your-brand-sound-like</loc>
    <changefreq>monthly</changefreq>
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      <image:caption>Ja’Qor Goodwin Strategist and Voice Team Lead at Nebo Agency</image:caption>
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    <loc>https://setup.us/blog/the-case-for-traditional-media-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
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    <loc>https://setup.us/blog/marketing-relationship-survey-the-agency-client-relationship-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-26</lastmod>
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    <loc>https://setup.us/blog/the-other-super-bowls-for-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
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    <loc>https://setup.us/blog/food-beverage-industry-ingredients-to-a-successful-2020</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-26</lastmod>
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      <image:caption>Michelle Bythwood - President of Salata Salads</image:caption>
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      <image:caption>The BeWell program by Elior North America is a healthy initiative for consumers.</image:caption>
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    <loc>https://setup.us/blog/reset-expectations-generational-marketing-check-in</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-26</lastmod>
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      <image:caption>Average annual dollars spent by generation. Source: https://www.business2community.com/trends-news/consumer-shopping-trends-and-statistics-by-the-generation-gen-z-millennials-gen-x-boomers-and-the-silents-02220370</image:caption>
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    <loc>https://setup.us/blog/your-2020-content-marketing-calendar-checklist</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-02-16</lastmod>
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    <loc>https://setup.us/blog/top-10-achievements-for-setup-in-2019</loc>
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      <image:title>Blog - Top 10 Achievements for Setup® in 2019</image:title>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-26</lastmod>
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      <image:caption>Director of Digital Marketing at Premier Nutrition</image:caption>
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    <loc>https://setup.us/blog/5-tips-to-win-clients-chemistry-capability</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-02-16</lastmod>
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      <image:caption>Joe Koufman, CEO of Setup, shares his experience in Business Development.</image:caption>
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    <loc>https://setup.us/blog/harness-the-hype-disney-plus</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-01-12</lastmod>
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    <loc>https://setup.us/blog/behind-the-scenes-of-black-friday-/-cyber-monday</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-12</lastmod>
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      <image:caption>Matt Krueger, Globa Digital Marketing Manager at KEEN Utility provided his thoughts about retailer preparation for Black Friday / Cyber Monday.</image:caption>
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      <image:caption>Ben Kroeplin, Digital Content Director at Wisconsin Dairy, provided his thoughts about retailer preparation for Black Friday / Cyber Monday.</image:caption>
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      <image:title>Blog - Behind the Scenes of 2019 Black Friday / Cyber Monday</image:title>
      <image:caption>Keith Neely, a Vice President at Case-Mate, provided his thoughts about retailer preparation for Black Friday / Cyber Monday</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/blog/fintech-disruptors-the-banking-revolution</loc>
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    <lastmod>2026-01-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1574145189488-BZXKX86JD0NDGCVH55VY/Allison+MacLeod</image:loc>
      <image:title>Blog - Fintech Disruptors + the Banking Revolution: How Retail Banks are Meeting the Challenge</image:title>
      <image:caption>Allison MacLeod, EVP of Flywire, contributes her thoughts on the financial industry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1574145240201-F68GCIWBGA5RD5R0ZHJ1/Tom+Ellis</image:loc>
      <image:title>Blog - Fintech Disruptors + the Banking Revolution: How Retail Banks are Meeting the Challenge</image:title>
      <image:caption>Tom Ellis, CEO of Swarm Agency, contributes his thoughts on marketing in the financial industry.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1574145299552-YDCC33FBKYKHSSJMSSDC/Monique+Crapper</image:loc>
      <image:title>Blog - Fintech Disruptors + the Banking Revolution: How Retail Banks are Meeting the Challenge</image:title>
      <image:caption>Monique Crapper, Director of Marketing at eVestment, contributes her thoughts on marketing in the financial industry.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1574145348853-AYT9R1JJE670W7665VWA/Hector+Pages</image:loc>
      <image:title>Blog - Fintech Disruptors + the Banking Revolution: How Retail Banks are Meeting the Challenge</image:title>
      <image:caption>Hector Pages, VP of Client Solutions at Response Media, contributes his thoughts on marketing in the financial industry.</image:caption>
    </image:image>
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    <loc>https://setup.us/blog/ads-that-capture-the-importance-of-internationalmensday</loc>
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    <lastmod>2026-01-12</lastmod>
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    <loc>https://setup.us/blog/the-benefits-of-inbound-agency-marketing</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1573850995695-QXEX05R91IALXFDWPJ5U/Joe+Koufman+headshot</image:loc>
      <image:title>Blog - The Benefits of Inbound Agency Marketing</image:title>
      <image:caption>This blog was written by Joe Koufman, CEO and Founder of Setup. Armed with 20+ years of marketing, business development, and management experience, Joe Koufman founded Setup to ignite relationships between marketing agencies and client-side marketers. His unique agency perspective – having worked at a small digital firm, an independent full-service marketing agency, and a massive holding company – is what inspired Joe to help marketers find agencies that are the perfect fit.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/blog/finding-a-work-life-balance-during-q4</loc>
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    <lastmod>2026-02-16</lastmod>
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  <url>
    <loc>https://setup.us/blog/to-app-or-not-to-app</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1572989364962-R1VDMNJ0N5B0FPXL1X22/Dominos+Mobile+App</image:loc>
      <image:title>Blog - To App or Not to App?</image:title>
      <image:caption>Undoubtedly, mobile apps can lead to a lift in sales, providing additional value to the brand. Domino’s app-based orders rose to 41% in the UK when they created their mobile app with their delivery and pick-up features.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketersbreakfast-getting-c-suite-buy-in</loc>
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    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1572368253877-9XBRUPNHR1K2RXQYFJRU/Setup_December+2019+MB-1642-min.jpg</image:loc>
      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
      <image:caption>The #MarketersBreakfast has a partnership with the Miami Ad School @ The Portfolio Center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1572368595090-7KBZPJ2RGKCN29D2XQVS/%23MarketersBreakfast+-+C-Suite</image:loc>
      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
      <image:caption>Jor Koufman leading the discussion about Getting Buy-in from the C-Suite.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1572368512428-7GF5DHRNXVNJGR1C8FGB/%23MarketersBreakfast+Pam+Alvord</image:loc>
      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
      <image:caption>Pam Alvord contributes how she gets buy-in from the C-Suite.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1572367655220-C8MEC66HQLRK46MLLDMQ/Setup_December+2019+MB-1638-min.jpg</image:loc>
      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
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      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1572367662497-E50Z7A0QSVAHSFD17OT7/Setup_December+2019+MB-1642-min.jpg</image:loc>
      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
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      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
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      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
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      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
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      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
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      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
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      <image:title>Blog - #MarketersBreakfast - Getting C-Suite Buy-In</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1572367678949-2BT6P695R8EV7XGE5DXW/Setup_December+2019+MB-1692-min.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1572367682682-24LMYSMBT8380D7XKTMH/Setup_December+2019+MB-1715-min.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1572367685600-5UVDZTAN1XTT1XE8VSBV/Setup_December+2019+MB-1726-min.jpg</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1572367696561-8ZVGGBM1LPJAC81MSRTD/Setup_December+2019+MB-1765-min.jpg</image:loc>
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  <url>
    <loc>https://setup.us/blog/sparksouth-navigating-a-digital-marketing-career</loc>
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    <priority>0.5</priority>
    <lastmod>2020-10-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1571942475450-8A2WYQ83GSYDCK2US665/sparksouth+krystal.JPG</image:loc>
      <image:title>Blog - SPARKsouth - Navigating a Digital Marketing Career</image:title>
      <image:caption>Krystal’s social media manager, Jason Dominy, spoke on the Brand Track.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1571942418280-GYRKQLCPJBC7N4SSESNN/sparksouth+students.JPG</image:loc>
      <image:title>Blog - SPARKsouth - Navigating a Digital Marketing Career</image:title>
      <image:caption>Students shared their positive experiences on LinkedIn using the SPARKsouth hashtag.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1571942318263-XPHZ1KR4N59HC97NPFGI/Nakisha+Garner+SPARKsouth.JPG</image:loc>
      <image:title>Blog - SPARKsouth - Navigating a Digital Marketing Career</image:title>
      <image:caption>Nakisha Garner, Global Industry Marketing Leader for NCR, shared this post on LinkedIn.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1571949571493-NOCQS9BBUTQ6OX4DV7DC/Luigi+Ferguson+at+SPARKsouth</image:loc>
      <image:title>Blog - SPARKsouth - Navigating a Digital Marketing Career</image:title>
      <image:caption>Luigi Ferguson, Head of Global Digital Media for McAfee, speaking to the crowd of attendees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1571949662074-YJP75VJ049SN8V5L58VS/Julie+Bowerman+SPARKsouth</image:loc>
      <image:title>Blog - SPARKsouth - Navigating a Digital Marketing Career</image:title>
      <image:caption>Julie Bowerman, Chief Global Digital Consumer and Customer Experience Officer at Kellogg Company, delivering a keynote to the SPARKsouth attendees.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1571949981338-PF3U7XQAF4KKKP6LM39U/Jenn+Vickery+SPARKsouth</image:loc>
      <image:title>Blog - SPARKsouth - Navigating a Digital Marketing Career</image:title>
      <image:caption>Jenn Vickery, SVP of Digital Strategy at Nebo Agency, delivering the lunch keynote.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1571949820798-V3TEXWKOOIDI73K1LN8E/Moira+Vetter+SPARKsouth</image:loc>
      <image:title>Blog - SPARKsouth - Navigating a Digital Marketing Career</image:title>
      <image:caption>Moira Vetter, CEO of Modo Modo Agency, speaking on a panel about making it to the top.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1571953795119-GDOQLGWJTCML29K8HVW7/SparkSouth+2019+%28high+res%29_124-min.JPG</image:loc>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
  </url>
  <url>
    <loc>https://setup.us/blog/how-to-avoid-insensitivity-in-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1554821855315-96LFFV870J8YA19F5DVU/1.png</image:loc>
      <image:title>Blog - How to Avoid Insensitivity in Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1554821858540-UOMPJ49863MRUCXKMDLK/2.png</image:loc>
      <image:title>Blog - How to Avoid Insensitivity in Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1554821859917-YO4A94S8MRPUH1Q0KAOV/3.png</image:loc>
      <image:title>Blog - How to Avoid Insensitivity in Marketing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1554825243938-CSAS07QO7PQFUI5E47K2/Burberry+apology-min.PNG</image:loc>
      <image:title>Blog - How to Avoid Insensitivity in Marketing</image:title>
      <image:caption>Burberry’s apology: ”Verified These steps include: 1. Increasing our understanding We will strengthen our understanding of and sensitivity to a range of perspectives to help us live the values we hold and be truly inclusive. We will: . • Introduce additional training for all employees, including senior management • Establish employee councils focused on diversity and inclusion • Assemble an advisory board of external experts 2. Diversifying the pipeline of talent We will evolve our pipeline of talent to ensure we better reflect the world we live in and build a more diverse talent base for the future. We will: . • Strengthen goals to ensure diverse representation in our employee base • Expand our creative arts scholarship internationally to support students from diverse backgrounds and provide full-time employment for 50 graduates from the programme over the next five years • Extend internationally Burberry Inspire, our in-school arts and culture programme designed to help young people overcome challenging circumstances and see future opportunity in the creative industries 3. Championing those who help others We will add to our support of organisations promoting diversity and inclusion and providing assistance to people in crisis, including the Samaritans, who offer a safe, confidential place to which people can turn”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1554825383746-OXJKHMJP44BCHG1ZXKMI/burberry+noose+outfit-min.PNG</image:loc>
      <image:title>Blog - How to Avoid Insensitivity in Marketing</image:title>
      <image:caption>The model, Liz Kennedy, posted the original outfit and told her story about her encounters with Burberry’s staff on Instagram: @burberry@riccardotisci17 Suicide is not fashion. It is not glamorous nor edgy and since this show is dedicated to the youth expressing their voice, here I go. Riccardo Tisci and everyone at Burberry it is beyond me how you could let a look resembling a noose hanging from a neck out on the runway. How could anyone overlook this and think it would be okay to do this especially in a line dedicated to young girls and youth. The impressionable youth. Not to mention the rising suicide rates world wide. Let’s not forget about the horrifying history of lynching either. There are hundreds of ways to tie a rope and they chose to tie it like a noose completely ignoring the fact that it was hanging around a neck. A massive brand like Burberry who is typically considered commercial and classy should not have overlooked such an obvious resemblance. I left my fitting extremely triggered after seeing this look (even though I did not wear it myself). Feeling as though I was right back where I was when I was going through an experience with suicide in my family. Also to add in they briefly hung one from the ceiling (trying to figure out the knot) and were laughing about it in the dressing room. I had asked to speak to someone about it but the only thing I was told to do was to write a letter. I had a brief conversation with someone but all that it entailed was “it’s fashion. Nobody cares about what’s going on in your personal life so just keep it to yourself” well I’m sorry but this is an issue bigger than myself. A look so ignorantly put together and a situation so poorly handled. I am ashamed to have been apart of the show. #burberry.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/blog/marketerstoolbox-effective-marketing-team</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-05</lastmod>
  </url>
  <url>
    <loc>https://setup.us/blog/which-marketer-rules-on-april-fools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
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      <image:title>Blog - Which Marketer Rules on April Fool’s?</image:title>
      <image:caption>The Honey Baked Ham Company “launched” scents that smelled like ham for April Fool’s Day 2019.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1554222920692-NVND7NUN4L0KUT1G2W12/Netflix+2013+April+Fool%27sPNG</image:loc>
      <image:title>Blog - Which Marketer Rules on April Fool’s?</image:title>
      <image:caption>Netflix’s April Fool’s prank 2013.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1554222806172-U2KRLYIFK4JY0LZ7ONA3/john+stamos+netflix+2017.png</image:loc>
      <image:title>Blog - Which Marketer Rules on April Fool’s?</image:title>
      <image:caption>Netflix zoned in on everything john Stamos in 2017 for April Fool’s Day.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/blog/3-unbelievably-easy-tips-to-solve-all-marketing-relationship-challenges</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-sked</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1553835073315-RNWPW2OC2LCJ9XZ5HS45/sked+pricing.PNG</image:loc>
      <image:title>Blog - Marketers Toolbox - Sked</image:title>
      <image:caption>Sked is an Instagram social media management tool that posts things regularly and quickly.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/6-questions-for-inspirational-women-in-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1583336446784-BHKEXQ67NOONNHOU86AP/Amarena+Diaz+-+Director+of+Digital+Marketing+%26+eCommerce%2C+Mizuno+Corporation</image:loc>
      <image:title>Blog - 6 Questions for Inspirational Women in Marketing</image:title>
      <image:caption>Amarena Diaz - Director of Digital Marketing &amp; eCommerce, Mizuno Corporation</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1583336486886-NNS3R6CBHM8ZJM1DRJP3/Lisa+Hake+-+Vice+President+of+Marketing+and+Communications%2C+Great+Clips+Inc.</image:loc>
      <image:title>Blog - 6 Questions for Inspirational Women in Marketing</image:title>
      <image:caption>Lisa Hake - Vice President of Marketing and Communications, Great Clips Inc.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1583336507420-T4K9S1BLVC7PE4TE4PU3/Anna+Webb+-+Vice+President+of+Marketing%2C+Interface</image:loc>
      <image:title>Blog - 6 Questions for Inspirational Women in Marketing</image:title>
      <image:caption>Anna Webb - Vice President of Marketing, Interface</image:caption>
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      <image:title>Blog - 6 Questions for Inspirational Women in Marketing</image:title>
      <image:caption>Maureen Kelly - Head of Content &amp; Brand Marketing, Hiscox USA</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/blog/marketerstoolbox-slite</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
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      <image:title>Blog - Marketers Toolbox - Slite</image:title>
      <image:caption>Slite is an organizational tool useful to marketing teams.</image:caption>
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  </url>
  <url>
    <loc>https://setup.us/blog/5-things-clients-wish-agencies-knew</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-linktree</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1552605730249-YO77M0TWI175L2UJS35J/Linktree+pricing.PNG</image:loc>
      <image:title>Blog - Marketers Toolbox - Linktree</image:title>
      <image:caption>Linktree offers a free pricing plan and a Pro pricing plan with additional features that boost a user’s website visibility.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/5-things-agencies-wish-clients-knew</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-easy-tools-to-hack-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-05</lastmod>
    <image:image>
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      <image:title>Blog - #MarketersToolbox - Tools to Hack Marketing</image:title>
      <image:caption>The Grid Image tool simplifies Facebook marketing design and upload.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/role-of-a-marketing-intern</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
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      <image:title>Blog - The Role of a Marketing Intern</image:title>
      <image:caption>AgencySparks is offering a summer marketing and business development internship.</image:caption>
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  <url>
    <loc>https://setup.us/blog/marketerstoolbox-keyword-tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-05</lastmod>
  </url>
  <url>
    <loc>https://setup.us/blog/different-types-of-marketing-agencies</loc>
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    <priority>0.5</priority>
    <lastmod>2023-04-18</lastmod>
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      <image:title>Blog - The Different Types of Marketing Agencies</image:title>
      <image:caption>There are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them (Integrated, Specialist, and In-house marketing agencies and boutique/large consulting firms).</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1551168243533-LUBM4Q5GJLOP34J49QL0/BIG%2BCONSULTANCY%2BFIRMS%2B%25282%2529-min.jpg</image:loc>
      <image:title>Blog - The Different Types of Marketing Agencies</image:title>
      <image:caption>Examples of brands with strong in-house agencies: Fidelity Communications &amp; Advertising (Fidelity Investments), Content Factory ( Coca-Cola), Yellow Tag Productions ( Best Buy), Yellow Fan Studios ( Sprint Communications), BBC Creative ( BBC)</image:caption>
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    <image:image>
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      <image:title>Blog - The Different Types of Marketing Agencies</image:title>
      <image:caption>Examples of successful big consultancies: IBM, Accenture, PwC, Deloitte</image:caption>
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  <url>
    <loc>https://setup.us/blog/marketerstoolbox-infographic-design-tools</loc>
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    <priority>0.5</priority>
    <lastmod>2020-08-05</lastmod>
  </url>
  <url>
    <loc>https://setup.us/blog/marketersbreakfast-speeddating2019</loc>
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    <lastmod>2026-02-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1550582700137-MAN0PQ70IFUP7PC6BVCT/AgencySparks_Feb+2019+MB-9526.jpg</image:loc>
      <image:title>Blog - #MarketersBreakfast: A Speed-Dating Valentine's Spectacular</image:title>
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  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-podcast-tools-for-marketers</loc>
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    <priority>0.5</priority>
    <lastmod>2020-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1550258425522-47N0VK3FUK9TXC90T3WX/Audacity.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Podcast Tools for Marketers</image:title>
      <image:caption>Audacity is a podcast tool used for editing high-quality recordings.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/b2b-and-b2c-now-b2p</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1549944140764-3VC56PSMSRU4H901NVUN/B2B+blog+-+GE+Instagram+Feed.png</image:loc>
      <image:title>Blog - B2B and B2C, but this time, it’s Personal</image:title>
      <image:caption>General Electric (GE) brings it’s brand to life with a vibrant Instagram feed. This B2B brand personalizes it’s products and story to engage customers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1549945122683-PNEHHY457AQOGYMUYRBN/Blog%2BB2B%2B-%2BMiracle%2Bpop%2Bup%2Bbar.jpg</image:loc>
      <image:title>Blog - B2B and B2C, but this time, it’s Personal</image:title>
      <image:caption>B2C companies benefit from giving their consumers experiences. Themed pop up bars around holidays, themes, or TV shows perform very well.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1549994051314-R1O3L33QFVVHP436Y965/image-asset.png</image:loc>
      <image:title>Blog - B2B and B2C, but this time, it’s Personal</image:title>
      <image:caption>Mailchimp has capitalized on the various mispronunciations of their name, buying inexpensive search keywords and redirecting them to this landing page.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-creative-marketing-video-tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-05</lastmod>
  </url>
  <url>
    <loc>https://setup.us/blog/super-bowl-atlanta-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1549290610201-ZTRZSY8OFLATLW97UDXY/50808926_586862188442575_3540261887629328384_n.png</image:loc>
      <image:title>Blog - Super Bowl 2019: Brands Defending Their Home Turf</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1549052434708-QYDXZ121OHBZWIZHAWKF/Super+Bowl+City+of+Atlanta+Pepsi+signs.PNG</image:loc>
      <image:title>Blog - Super Bowl 2019: Brands Defending Their Home Turf</image:title>
      <image:caption>Parody account “City of Atlanta” had followers laughing to their response to Pepsi being in Coca-Cola’s home town.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1549052487955-MSIJV04W0KF5NYDGPCFL/Super+Bowl+City+of+Atlanta+posts.PNG</image:loc>
      <image:title>Blog - Super Bowl 2019: Brands Defending Their Home Turf</image:title>
      <image:caption>For the Super Bowl LIII, the “City of Atlanta” parody account mocked Pepsi’s arrival in Coca-Cola’s home town for the big game.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1549051141188-N55ITYUOJ5BRZNDLOETB/Super+Bowl+%23ColaWars2019+Pepsi+Statue.PNG</image:loc>
      <image:title>Blog - Super Bowl 2019: Brands Defending Their Home Turf</image:title>
      <image:caption>Super Bowl LIII in Atlanta during the #ColaWars2019. Pepsi Statue of founder toasting to the Coca-Cola founder. Taken from the Pepsi Twitter account.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1549051979412-UY4XTIVKD32G30F2YZXR/Super+Bowl+%23ColaWars2019+Truce.PNG</image:loc>
      <image:title>Blog - Super Bowl 2019: Brands Defending Their Home Turf</image:title>
      <image:caption>Super Bowl LIII #ColaWars2019 Truce. Pepsi turned their negative campaign for the big championship game into a positive one by calling on Twitter followers to share their post in order to donate food to the Atlanta community.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1549300194645-E64Z2XRTI9BEBAB5E7K4/pepsi%2Bin%2Batlanta.jpg</image:loc>
      <image:title>Blog - Super Bowl 2019: Brands Defending Their Home Turf</image:title>
      <image:caption>Pepsi thanked Atlanta for having them for the Super Bowl LIII big game.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1549053785064-I53O9SSI05C8UXYYSQT1/super+bowl+coca-cola+billboard.jpg</image:loc>
      <image:title>Blog - Super Bowl 2019: Brands Defending Their Home Turf</image:title>
      <image:caption>The Coca-Cola billboard right outside the AgencySparks’ office.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-project-management-tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-05</lastmod>
  </url>
  <url>
    <loc>https://setup.us/blog/setup-recruiting-service</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
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      <image:title>Blog - Setup Offers Marketing Recruiting</image:title>
      <image:caption>AgencySparks is offering a new recruiting service to connect senior marketers with qualified candidates as well as potential job seekers with job opportunities.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-lead-generation-tools</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-05</lastmod>
    <image:image>
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      <image:title>Blog - #MarketersToolbox - Lead Generation Tools</image:title>
      <image:caption>Optimonk is a lead generation and on-site retargeting tool to help marketers grow their email lists and consumer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1548376538898-L2IQUMW8CBPAXW2RFT54/ConvertFlow.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Lead Generation Tools</image:title>
      <image:caption>ConvertFlow is a lead generation and on-site retargeting tool to help marketers grow their email lists and consumer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1548376585857-4OESPL799KLCIPOZTUEA/unbounce.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Lead Generation Tools</image:title>
      <image:caption>Unbounce is a lead generation and on-site retargeting tool to help marketers grow their email lists and consumer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1548376641010-GM2NOWLO6H7WT45TJ8QU/RocketReach+Lead+Generation+Tool.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Lead Generation Tools</image:title>
      <image:caption>RocketReach is a lead generation and on-site retargeting tool to help marketers grow their email lists and consumer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1548376701004-T0XDL99KS14Y6V88GOX0/Maitre.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Lead Generation Tools</image:title>
      <image:caption>Maitre is a lead generation and on-site retargeting tool to help marketers grow their email lists and consumer base.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketing-tactics-on-the-chopping-block-in-2019</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1548265641536-BEIK20W022696EPJDHSK/how%2Bmarketers%2Bruin%2Beverything.png</image:loc>
      <image:title>Blog - Marketing Tactics on the Chopping Block in 2019</image:title>
      <image:caption>How Marketers Ruin Everything: Marketers get in their own way when trying to reach consumers. Here is a list of how marketers lose sight of their objective and ruin their own marketing strategies.</image:caption>
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  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-free-stock-image-resources-marketing-designer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547702447065-JCEV6A24CY0VXA9495VM/Pexels.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Free Stock Image Resources for Marketers</image:title>
      <image:caption>Pexels is a free stock image platform that lets users download high quality photos without attribution.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547702522950-P2AUONXBQSYHFF74FGUA/Unsplash.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Free Stock Image Resources for Marketers</image:title>
      <image:caption>Unsplash is a free stock image resource for content and web designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547702773244-89BH7702AOHNFE4VYTG2/pixel+mob.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Free Stock Image Resources for Marketers</image:title>
      <image:caption>Pixel Mob curates high quality, free stock images for content designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547702595731-OQXQKBWNBI3M73GU8WW2/Stocksnap.io.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Free Stock Image Resources for Marketers</image:title>
      <image:caption>StockSnap.io is a free stock image resource for graphic, content, and web designers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547702903662-TUSQIS9RBV8ASWCO1YB6/Reshot.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Free Stock Image Resources for Marketers</image:title>
      <image:caption>Reshot provides users with a collection of high q</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/different-roles-marketing-agency-departments</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547534510030-CWG9TDRZHF99GSXQ7SW3/Account+Management+Agency+Department</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547534542207-HUPOQI5O93KX6WHWQCQY/Business+Development+Agency+Department</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547534562501-M4V4GXTDNFH2FBL6PFLP/Creative+Agency+Department</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547534890356-PJMUFIRQWPRMM0JA6FSZ/Media+Agency+Department</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547534488038-OQJHR4PGHC4MVO06FZN8/Operations+Agency+Department</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547534610742-307214OZA5XRS6086DZ3/Technology+Agency+Department</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547534581676-3TEWDG4F0GAEGX0UF4CG/Strategy+Agency+Department</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547533182609-E92ZXJWLOJVNIHE67YDF/7.png</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
      <image:caption>Account managers are the link between clients and marketing agencies. They decipher the client’s ask and translate it to the marketing team to execute. They are in charge of the marketing brief.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1548178684432-IWLTL5R7C39XCZG3UNKA/The+Media+Department+%285%29.png</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
      <image:caption>The Business Development team links the sales and marketing teams. They bring in revenue by nurturing and gaining new business.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547533371968-SZ4B04GPU8J1VJNA809R/The+Creative+Department.png</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
      <image:caption>The creative department implements the client’s idea into a visual, graphic, website concept. They are typically very knowledgeable of the industry and culturally aware.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547533489677-VRLRLEB1NROZOCRK438D/1.png</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
      <image:caption>The media team in a marketing agency is strategic, understands the industry, and communicates with the client and the creative team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547533530534-0DRE1N65Q6TIH7PIEGEC/Operations+Department.png</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
      <image:caption>Operations manages and organizes the processes to complete the project for the client.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547533788515-GE384QUAN8D23H04ULCU/The+Media+Department+%283%29.png</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
      <image:caption>Technological and analytical roles in a marketing agency are very numbers focused and data-driven.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547533581024-Q0Z1QFBUD99IASZF0EDK/Strategy+Department.png</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments</image:title>
      <image:caption>The Strategic Department in a marketing agency is goal-focused, motivated, and forward thinking.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/63bbd7bc-a7a4-4126-b56b-a6ca07e30d1d/Agency+Scorecard+-+Evaluation</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/7963682c-fb07-426b-8f6e-8fd26ef63505/Agency+Scorecard+-+Selection</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/ffc1d811-89e1-4046-8331-4f13201bf430/Complete+Guide+to+Finding+a+Marketing+Agency.png</image:loc>
      <image:title>Blog - The Different Roles within Marketing Agency Departments - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-creative-tools-for-your-marketing-tool-belt</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547182306394-Y43K4U1GMITSPLMYYAA4/remove.bg+visual.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Creative Tools to Add to Your Belt</image:title>
      <image:caption>Remove.bg is a graphic design tool that removes the background in a photo.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547182501943-DIQ1K900DJ6LVHK2WSE3/coolors+picture.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Creative Tools to Add to Your Belt</image:title>
      <image:caption>Cooloers creates a color scheme to help build a cohesive brand color scheme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547182878545-SVI2F7NOUPGXCRZ8Y87B/eye%2Bdropper%2Bchrome%2Bextension.jpg</image:loc>
      <image:title>Blog - #MarketersToolbox - Creative Tools to Add to Your Belt</image:title>
      <image:caption>Eye Dropper is a chrome extension that helps identify a specific color on a site.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547182729029-G77A8I3GZA1HXSG2TKL9/unsplash.PNG</image:loc>
      <image:title>Blog - #MarketersToolbox - Creative Tools to Add to Your Belt</image:title>
      <image:caption>Unsplash is a tool that lets users download royalty-free pictures for marketing materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547183027407-702QV63KXNJ979WF3JTZ/canva.png</image:loc>
      <image:title>Blog - #MarketersToolbox - Creative Tools to Add to Your Belt</image:title>
      <image:caption>Canva is a graphic design tool that provides designers with templates to customize and use for marketing materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547241047450-EMMWFSI8EP5B0FYOH1RR/%23MarketersToolbox+%283%29.png</image:loc>
      <image:title>Blog - #MarketersToolbox - Creative Tools to Add to Your Belt</image:title>
      <image:caption>Graphic design should strive to be simple and have clarity.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/finding-your-first-marketing-agency</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547048540200-PFK7PN8ZX6VW4111M1FZ/Self-reflective+%285%29.png</image:loc>
      <image:title>Blog - Finding Your First Marketing Agency</image:title>
      <image:caption>Finding and selecting your first marketing agency can be difficult. Make sure to keep these tips in mind when going through the process.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-top-5-social-media-management-tools</loc>
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      <image:title>Blog - #MarketersToolbox - Top 5 Social Media Management Tools</image:title>
      <image:caption>Agorapulse, Sprout Social, Buffer, Hootsuite, and Socialbakers are viable social media management platforms for agencies, brands, and marketers to consider when organizing, scheduling, publishing, and reporting their content marketing.</image:caption>
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    <lastmod>2020-05-12</lastmod>
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      <image:title>Blog - Marketers Toolbox - Talkus</image:title>
      <image:caption>Talkus is an extended offering of Slack that allows employees to provide real-time customer service. The additional features offered depend on the pricing plan.</image:caption>
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    <loc>https://setup.us/blog/marketing-attribution-tracking-touch-points-throughout-the-customer-journey</loc>
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      <image:title>Blog - Marketing Attribution: Tracking Touch Points Throughout the Customer Journey</image:title>
      <image:caption>Marketing Attribution - Measuring Different Touch Points throughout the Customer Journey. Attribution models assign different weights to each touch point and customer conversion to determine the value of marketing efforts. Models include: First Touch, Last Touch, Linear, Time Decay, U-Shaped, W-Shaped, and Algorithmic Attribution.</image:caption>
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    <loc>https://setup.us/blog/marketerstoolbox-keyword-tool</loc>
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    <lastmod>2020-05-12</lastmod>
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      <image:title>Blog - Marketers Toolbox - Keyword Tool</image:title>
      <image:caption>The user can upgrade and pay for a Keyword Tool Pro subscription that offers an abundance of features.</image:caption>
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    <loc>https://setup.us/blog/best-email-marketing-practices-for-the-typical-marketer</loc>
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    <lastmod>2026-02-16</lastmod>
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    <lastmod>2020-05-12</lastmod>
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      <image:caption>Operator Bot is a customer service bot that helps brands track, qualify, and generate sales leads. It offers a free 14 day trial.</image:caption>
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    <lastmod>2020-05-12</lastmod>
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      <image:caption>Direct mail connects and builds a relationship with consumers.</image:caption>
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    <loc>https://setup.us/blog/marketerstoolbox-dashlane</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
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      <image:caption>Dashlane is a password management tool that helps users store, remember, and securely keep passwords in one place. They can also sync them across platforms and share with other users without disclosing personal information. Above are the multiple pricing plans for this useful management tool.</image:caption>
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    <loc>https://setup.us/blog/erosion-of-brand-trust-in-the-marketing-industry</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
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    <loc>https://setup.us/blog/marketerstoolbox-geckoboard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
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      <image:caption>The Geckboard dashboard is customizable and displays integrated metrics.</image:caption>
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      <image:title>Blog - Marketers Toolbox - Geckoboard</image:title>
      <image:caption>Pricing options for the business dashboard Geckoboard - which helps align teams by tracking kpis and important metrics.</image:caption>
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    <loc>https://setup.us/blog/what-happened-to-brand-loyalty-is-la-croix-in-trouble</loc>
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    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
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    <loc>https://setup.us/blog/marketerstoolbox-wavve</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
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      <image:caption>Wavve is a video content tool for digital audio creators who want to increase brand awareness and exposure. Here are the different price offerings for the tool.</image:caption>
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    <loc>https://setup.us/blog/whats-old-is-new-again-reviving-legacy-brands</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
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      <image:caption>The dine-in breakfast restaurant, IHOP, changed it's name in the 2018 summer as a public relations stunt to showcase that the restaurant had a versatile menu. The promotion for IHOP's burgers took over the internet and spiked IHOP's relevancy.</image:caption>
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    <loc>https://setup.us/blog/marketerstoolbox-drift</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
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      <image:caption>Drift integrates with other popular tools like Slack, Salesforce, Hubspot, Marketo, Zapier, and Google Analytics.</image:caption>
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      <image:title>Blog - Marketers Toolbox - Drift</image:title>
      <image:caption>The pricing for the conversation marketing tool, Drift, varies depending on the number of features a company wants to offer their sales and marketing team.</image:caption>
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  <url>
    <loc>https://setup.us/blog/marketing-mysteries-uncovered-for-generation-z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-02-16</lastmod>
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      <image:caption>March for Our Lives is a movement against gun violence run by Generation Z. They see the change they want for the world and make it happen.</image:caption>
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      <image:title>Blog - Marketing Mysteries Uncovered for Generation Z</image:title>
      <image:caption>Generation Z has grown up with the internet and spent most of their young adult life with smart phones. Social media is just an extension of their day, merely a part of their existence.</image:caption>
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      <image:title>Blog - Marketing Mysteries Uncovered for Generation Z</image:title>
      <image:caption>Born mid 1990's to current 2000's, Generation Z are digital natives who have never lived a life without internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them: Gen Zers take 8 seconds to decide whether content is worth their time and if it benefits them. 60% want to positively impact the future of the world and participate in social activism. Appreciates free shipping and delivery, special discounts, and a flexible return policy. They trust influencers because their lives are relatable. 63% of Gen Z prefer to see real people in ads. They are likely to give feedback or reviews online. 44% showed interest in contributing ideas to brands. Uses up to five devices at a time and checks social media about 100 times a day. If experience is positive, 89% will promote the brand. Gen Z prioritizes speed and convenience.</image:caption>
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    <loc>https://setup.us/blog/marketerstoolbox-guru</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
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    <loc>https://setup.us/blog/pairing-technology-with-marketing-strategy-activate</loc>
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      <image:caption>Frisbee = Your marketing message Dog = Your customers</image:caption>
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    <loc>https://setup.us/blog/marketerstoolbox-looker</loc>
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    <priority>0.5</priority>
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      <image:caption>Looker is a business information application that collects and analyzes data to help marketers evaluate and optimize campaigns and create more data-driven marketing strategies.</image:caption>
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      <image:caption>Coolors is a design tool for marketers, start-up companies, designers, and photographers that helps users pick out the perfect color palette based on the thousands of color scheme selections.</image:caption>
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      <image:caption>Search engine optimization (SEO) content can be leveraged by marketers by the length of blog posts, quality of content, usage of backlinks, optimization of keywords, etc. Quality over quantity will always provide better results on Google's search engine and the SEO will rank higher if the target audience receives value from the overall content. SEO helps marketers' content receive organic traffic and impressions.</image:caption>
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      <image:caption>The Aflac duck is one of the most followed brand mascots on Twitter, clearly showing an effective brand marketing strategy.</image:caption>
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      <image:caption>Michael Jordan's relationship with Nike as their spokesperson has influenced a significant amount of consumers and has earned the brand billions of dollars.</image:caption>
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    <lastmod>2020-05-12</lastmod>
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      <image:caption>Video for Social is a useful content creator for social media marketers to enhance consumer engagement and increase impressions.</image:caption>
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    <lastmod>2026-02-16</lastmod>
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      <image:caption>Best Lengths for Video Content - Instagram, Facebook, YouTube, and Twitter</image:caption>
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      <image:caption>Adding video to your marketing mix increases qualified leads by 66% and brand awareness by 54%. With consumer attention span being shorter than that of a goldfish, marketers need to make sure and optimize the length of their content. Here are the best video length suggestions by platform: Instagram: 30 seconds Twitter: 45 seconds Facebook: 1 minute YouTube: 2 minutes 33% of viewers are lost after 30-seconds and 45% are disengaged after one-minute, so it is crucial to capture a viewer’s attention quickly. A typical drop-off after a video reaches 3- 6 minutes then again from 6-12 minutes, then another less dramatic drop from 12-20 minutes.</image:caption>
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    <lastmod>2020-05-12</lastmod>
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      <image:title>Blog - Marketers Toolbox - Atomized</image:title>
      <image:caption>The marketing content organization software platform tool Atomized pricing features include multiple plans.</image:caption>
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      <image:title>Blog - #MarketersBreakfast - Connecting Brands and Agencies with the Best Marketing Tools</image:title>
      <image:caption>Marketing Tool List from top brand and agency marketing leaders at the AgencySparks #MarketersBreakfast</image:caption>
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      <image:caption>The AgencySparks team at the American Marketing Association (AMA Atlanta) luncheon on the art and importance of storytelling in marketing.</image:caption>
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    <loc>https://setup.us/blog/marketing-a-brand-experience-is-the-key-to-the-consumers-heart</loc>
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    <loc>https://setup.us/blog/marketerstoolbox-eva-by-voicera</loc>
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      <image:caption>From left to right, the panelists featured at Nebo for AIMA's Future of Analytics event: Adobe (Dave Billbrough), Coca-Cola (Morgan Yates), Crimson Hexagon (Tom McGrath), and Emory University (Vilma Todri)</image:caption>
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      <image:caption>The following includes all of the conversion tools Smallpdf offers.</image:caption>
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      <image:caption>Crello has a selection of design templates to choose from for social media marketers and social media managers to upgrade and advance their social content.</image:caption>
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    <loc>https://setup.us/blog/the-evolving-pitch-process-why-brands-should-approach-agency-selection-differently</loc>
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      <image:caption>Agencies need to articulate budget limits and possible price fluctuations to brands before they set unrealistic expectations.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>These are among the many features offered by UberConference.</image:caption>
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      <image:caption>Live stream video can drive revenue and strengthen hold on your social media users. It can be watched anytime, anywhere. The average adult consumes more than five hours of video per day and more than one hour is on digital devices. This timeline shows the evolution of live video from 2005 until 2016. It includes the following platforms: YouTube, Livestream, YouTube Live, Snapchat, Instagram, Periscope, Meerkat and Facebook Live.</image:caption>
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    <loc>https://setup.us/blog/context-of-mobile</loc>
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      <image:title>Blog - The Context of Mobile</image:title>
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      <image:caption>What to expect in mobile marketing for 2018 including mobile context and mobile enterprise.</image:caption>
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      <image:caption>The pricing for BigPicture.io starts off small and increases as the features become more advanced.</image:caption>
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  <url>
    <loc>https://setup.us/blog/marketing-to-marketers</loc>
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      <image:caption>While most people don't know the intricacies of the marketing process - Marketers DO! Treat them that way.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1511810431270-OF369Z01IFEKWN4C8EQR/marketers-friends</image:loc>
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      <image:caption>Marketers know what's under the hood of marketing campaigns. They know the tactics being used and what the desired outcome is.</image:caption>
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      <image:caption>This picture is from the office of PM3, our multicultural marketing agency. It's part of a larger mural that's made up entirely of critiques marketers made about creative concepts.</image:caption>
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      <image:caption>15 ways to be more productive in your life and your job by Kevin Kruse.</image:caption>
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    <lastmod>2020-08-07</lastmod>
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    <lastmod>2026-02-16</lastmod>
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      <image:caption>Buffer has an excellent example of a persona.</image:caption>
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      <image:title>Blog - Understanding the “WHO” in Marketing Personas</image:title>
      <image:caption>Creating personas requires psychographic and demographic research.</image:caption>
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    <loc>https://setup.us/blog/marketerstoolbox-welcome-mat</loc>
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      <image:caption>SUMO (Welcome Mat) prices and features offered.</image:caption>
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    <loc>https://setup.us/blog/copyright-rules-for-marketers</loc>
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    <lastmod>2026-02-16</lastmod>
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    <loc>https://setup.us/blog/marketerstoolbox-optimonk-vs-convertflow</loc>
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    <lastmod>2020-08-07</lastmod>
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      <image:title>Blog - Marketers Toolbox - Optimonk VS ConvertFlow</image:title>
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      <image:title>Blog - Marketers Toolbox - Optimonk VS ConvertFlow</image:title>
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    <loc>https://setup.us/blog/marketerstoolbox-optimonk</loc>
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    <lastmod>2017-10-20</lastmod>
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      <image:caption>Optimunk price offerings for different business users.</image:caption>
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  <url>
    <loc>https://setup.us/blog/email-marketing-lessons-learned</loc>
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    <lastmod>2020-08-07</lastmod>
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      <image:title>Blog - Email Marketing: The Lessons I've Learned</image:title>
      <image:caption>Ulta has a great email marketing strategy. They offer random perks each day so I’m always opening to see if today's perk happens to be something I need to restock. Plus, they use a loyalty points system!</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1508256621613-171HQ633697CAS624ZJT/email-content-marketing-apartmenttherapy</image:loc>
      <image:title>Blog - Email Marketing: The Lessons I've Learned</image:title>
      <image:caption>Apartment Therapy sends me blogs with content and affiliate advertising related to interior design - they include design tips, curated lists, and more.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1508257114953-CY0XG9QTLQGVLQ9JCI5Z/creativemarket-emailmarketing</image:loc>
      <image:title>Blog - Email Marketing: The Lessons I've Learned</image:title>
      <image:caption>Creative Market is by far my favorite because I receive six creative goods from them every Monday. They pick what I get, and I choose whether or not I like them.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1508952592491-FJO2IGRVJYSGD2JRLABI/Email+Marketing+Strategy+Infographic+V2.png</image:loc>
      <image:title>Blog - Email Marketing: The Lessons I've Learned</image:title>
      <image:caption>Out of any marketing channel, email delivers the best ROI at 73%. It allows you to offer personalized, relevant messages in a way that is inexpensive, simple, and quick. Strengthen the relationship and communication with your subscribers by boosting open rates, encouraging forwards and shares, as well as increasing click-through-rate. See the infographic below for tips related to subject lines, delivery times, CTAs, and more!</image:caption>
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    <loc>https://setup.us/blog/marketerstoolbox-convertflow</loc>
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    <lastmod>2017-10-13</lastmod>
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      <image:title>Blog - Marketers Toolbox - ConvertFlow</image:title>
      <image:caption>The many different price offerings for ConvertFlow.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/blog/marketing-budget-rights-and-wrongs</loc>
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    <lastmod>2024-05-24</lastmod>
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      <image:title>Blog - The Marketing Budget - Where Marketers Go Wrong &amp;amp; How to Get it Right</image:title>
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  <url>
    <loc>https://setup.us/blog/marketerstoolbox-semrush-vs-moz</loc>
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    <lastmod>2020-08-07</lastmod>
    <image:image>
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      <image:title>Blog - Marketers Toolbox - SEMrush V.S MOZ</image:title>
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      <image:title>Blog - Marketers Toolbox - SEMrush V.S MOZ</image:title>
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      <image:title>Blog - Marketers Toolbox - SEMrush V.S MOZ</image:title>
      <image:caption>Pricing options for SEMrush.</image:caption>
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    <image:image>
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      <image:caption>Moz pricing options.</image:caption>
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    <image:image>
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      <image:title>Blog - Marketers Toolbox - SEMrush V.S MOZ</image:title>
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      <image:caption>At the SPARKsouth marketing conference for young professionals, digital marketing students all around the state of Georgia took advantage of the immense networking opportunities and marketing tips/advice.</image:caption>
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      <image:caption>Greg Mize (Atlanta Braves), Katharine Mobley (First Advantage), and Mara Maddox (Leadercast) lead a panel about making it to the top in the brand world.</image:caption>
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      <image:caption>SEMRush prices that offer different applications depending on the marketing campaign and competitive analysis. PRO, Guru, or business are the selections to choose from.</image:caption>
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      <image:caption>Map out marketing strategies amongst the marketing team to implement idea creation toward the target audience.</image:caption>
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    <loc>https://setup.us/blog/marketerstoolbox-spyfu-review</loc>
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      <image:title>Blog - A Guide to a Well-Toned Marketing Voice</image:title>
      <image:caption>AgencySparks narrowed down brand values based on a list of opposite words.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1501690232172-PAZY8PQKQBT0ULW2RYCY/image-asset.jpeg</image:loc>
      <image:title>Blog - A Guide to a Well-Toned Marketing Voice</image:title>
      <image:caption>Wendy's has a savage, sassy, fun brand voice that respects their current customers and deters haters.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1564510284077-0TDBS0734CS3SD6NMMMN/Untitled+design.png</image:loc>
      <image:title>Blog - A Guide to a Well-Toned Marketing Voice</image:title>
      <image:caption>Humanize the brand so that the target market can relate and be interested in the stories being told. This will increase trust thus traffic and brand loyalty.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-siteliner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1501521474463-TZKMMVSNED506NZGDGAY/image-asset.png</image:loc>
      <image:title>Blog - Marketers Toolbox: Siteliner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1499443822323-UJCUDM71QB47HV6IB6XV/image-asset.png</image:loc>
      <image:title>Blog - Marketers Toolbox: Siteliner</image:title>
      <image:caption>URL content is easily made to help the marketer reach the target audience and increase engagement.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/empathetic-marketing-soul</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1503931181997-JQMGEGJH12N9W66U11MI/Empathetic+Marketing.png</image:loc>
      <image:title>Blog - Being An Empathetic Marketer Takes S.O.U.L.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-buffer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2017-08-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1501095349617-7EE5VGJU25QIQLHD6X1L/image-asset.png</image:loc>
      <image:title>Blog - Marketers Toolbox: Buffer</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1499442575836-3441AXDK8LUEFVT5AM71/image-asset.png</image:loc>
      <image:title>Blog - Marketers Toolbox: Buffer</image:title>
      <image:caption>Buffer helps improve engagement on social media and simplifies tasks for marketers at an affordable price.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/perfect-marketing-team-formation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1500392187212-9MM620PFHRQJF4I68K9C/image-asset.jpeg</image:loc>
      <image:title>Blog - How to form the Perfect Team from the Masterminds behind Google, Pixar, Apple, and Tesla</image:title>
      <image:caption>Elon Musk, CEO and founder of Tesla, is a motivator for his company.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1500392446415-58UHBSIPJ5Q0NPXT9RG0/image-asset.jpeg</image:loc>
      <image:title>Blog - How to form the Perfect Team from the Masterminds behind Google, Pixar, Apple, and Tesla</image:title>
      <image:caption>Pixar/Disney emphasize the importance of equality, representation, and creative flow in their marketing, brainstorming sessions, and leadership.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketers-toolbox-insense</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1499375124306-8OVKZRSGS0XR1NIMTEOU/image-asset.png</image:loc>
      <image:title>Blog - Marketers Toolbox: Insense</image:title>
      <image:caption>Content creators and users can easily connect and create engaging pieces for target marketers using this helpful marketing application.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketers-inspiration-covering-the-bases</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1499742102679-3RS8R71UOVSEU8VAG8WZ/image-asset.jpeg</image:loc>
      <image:title>Blog - Tapping into a Marketer’s Inspiration and Covering all the B.A.S.E.S.</image:title>
      <image:caption>Marketers are artists.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1499742026506-XW9KALS5WR3AIQ76R5QL/agency+sethh.jpg</image:loc>
      <image:title>Blog - Tapping into a Marketer’s Inspiration and Covering all the B.A.S.E.S.</image:title>
      <image:caption>Seth Godin, famous marketing author, works to inspire fellow marketers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1532032567975-66BY9Y405PAI1CI85F94/image-asset.jpeg</image:loc>
      <image:title>Blog - Tapping into a Marketer’s Inspiration and Covering all the B.A.S.E.S.</image:title>
      <image:caption>Our values at AgencySparks include: honorable, resourceful, insightful, collaborative, tenacious, and connected.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-good-sales-email</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1499372401674-STN244V4QAITTEXQERHL/image-asset.png</image:loc>
      <image:title>Blog - Marketers Toolbox: Good Sales Emails</image:title>
      <image:caption>This helpful email application simplifies campaigns and increases customer engagement.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/client-agency-relationship-selection-mistakes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1499356741461-QNUWT00N1JZKOM6Y6O9F/image-asset.jpeg</image:loc>
      <image:title>Blog - Avoiding Marketing Agency Selection Mistakes</image:title>
      <image:caption>The client agency relationship is important to sustain and build trust. In order for a brand to differentiate itself in the busy marketplace, it is necessary to be represented by a complimentary agency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1499357367213-PEAID2VB4XJNKWYO0M3G/image-asset.png</image:loc>
      <image:title>Blog - Avoiding Marketing Agency Selection Mistakes</image:title>
      <image:caption>Specialized agencies are preferred for a brand client because they can reach the target market preferred.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1499358119999-E3TYJUM6QRPXO23X6Y5M/image-asset.jpeg</image:loc>
      <image:title>Blog - Avoiding Marketing Agency Selection Mistakes</image:title>
      <image:caption>A clear marketing brief keeps the agency and client on task.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1499358882135-HL2VDDHU7V70N1OU3FOR/image-asset.jpeg</image:loc>
      <image:title>Blog - Avoiding Marketing Agency Selection Mistakes</image:title>
      <image:caption>Agency client relationships are a two-way relationship that depend on clear communication.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-rebrandly</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496417950061-CIPWOGICYMBZ1BX243MI/image-asset.png</image:loc>
      <image:title>Blog - Marketers Toolbox: Rebrandly</image:title>
      <image:caption>Links can be shared to audience users in a shorter fashion including keywords thus optimizing organic search.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/company-rebranding-can-be-fraught-with-peril-strategies-to-avoid-pitfalls</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1498624992189-H6PKZYXM47FZ7K3ZHD4B/image-asset.jpeg</image:loc>
      <image:title>Blog - Company Rebranding Can Be Fraught With Peril: Strategies to Avoid Pitfalls</image:title>
      <image:caption>Pepsi has changed their brand logo to appeal to new consumers and revamp their brand recognition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1498646267874-AVHME0AR436TTFTJO7KO/image-asset.jpeg</image:loc>
      <image:title>Blog - Company Rebranding Can Be Fraught With Peril: Strategies to Avoid Pitfalls</image:title>
      <image:caption>Dove rebranded marketing message to relate to more consumers but instead lost brand loyalty and following.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1498646399476-GV45JVJMHG8WRGDYD5T3/image-asset.jpeg</image:loc>
      <image:title>Blog - Company Rebranding Can Be Fraught With Peril: Strategies to Avoid Pitfalls</image:title>
      <image:caption>Twitter post mocking the sizes of the bottles that instead of reminding people of their individual people, calls them out for their obvious physical differences.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-shakr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496417210968-NM7WKM8B33FFX1FQM821/image-asset.png</image:loc>
      <image:title>Blog - Marketers Toolbox: Shakr</image:title>
      <image:caption>Pricing for accessible video content to create visually pleasing content for consumers to increase traffic and engagement with their audience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/how-to-write-a-marketing-brief</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1497909454710-8WXNS1Z0KCV6F41LKMN1/Marketing+Brief+Notes</image:loc>
      <image:title>Blog - A How-to Guide to Writing the Perfect Marketing Brief</image:title>
      <image:caption>Building a marketing brief requires marketers to define, plan, and evaluate their processes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/55df8d4d-c7d4-4be0-bfea-3e0d592ce836/Agency+Selection+Scorecard</image:loc>
      <image:title>Blog - A How-to Guide to Writing the Perfect Marketing Brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/36f3214d-dcfd-4cb2-b538-cd11bd1cbc38/Agency+Evaluation+Scorecard</image:loc>
      <image:title>Blog - A How-to Guide to Writing the Perfect Marketing Brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/9a24969a-c56b-4d90-968d-70706ecdbdfd/RFP+Toolkit+%2B+Templates.png</image:loc>
      <image:title>Blog - A How-to Guide to Writing the Perfect Marketing Brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/175e5827-a01c-4347-bc06-771949202d4e/Senior%2BMarketing%2BManager%2BGuide.png</image:loc>
      <image:title>Blog - A How-to Guide to Writing the Perfect Marketing Brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/f64f553c-562f-40dd-a1ec-70fca58490a5/Guide+to+a+New+Role+-+VP+of+Marketing.png</image:loc>
      <image:title>Blog - A How-to Guide to Writing the Perfect Marketing Brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/f0c11238-7d5e-4d0d-b1e2-de4df31771aa/Guide+to+a+New+Role+-+Marketing+Director.png</image:loc>
      <image:title>Blog - A How-to Guide to Writing the Perfect Marketing Brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-visage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496415959095-76FTRVO2WOVL1P8NBKOS/image-asset.png</image:loc>
      <image:title>Blog - Marketers Toolbox: Visage</image:title>
      <image:caption>Basic, Brand, and Enterprise pricing to provide clients with visually pleasing content.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/customize-marketing-personalization-jeff-bezos</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1497298147061-KR4N542QCSGN07EMDN79/image-asset.jpeg</image:loc>
      <image:title>Blog - One Size Does Not Fit All: A Marketing Personalization Guide Inspired by Jeff Bezos</image:title>
      <image:caption>CEO, founder, and billionare of Amazon, Jeff Bezos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1497296878814-2NY0Q7XC2U4WBYYYDVM5/image-asset.png</image:loc>
      <image:title>Blog - One Size Does Not Fit All: A Marketing Personalization Guide Inspired by Jeff Bezos</image:title>
      <image:caption>This is an example of an Amazon account by blogger, Amanda Zantal-Wiener. Based on previous searches and buys, Amazon has crafted a home page with items similar to Amanda's previous interests. Customization like this leads to more unplanned purchases.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1497297642635-EWI2ULVBB4EAMAJMHOGC/personalization+air+bnb.jpg</image:loc>
      <image:title>Blog - One Size Does Not Fit All: A Marketing Personalization Guide Inspired by Jeff Bezos</image:title>
      <image:caption>After AgencySparks CEO and founder, Joe Koufman, spent a vacation with his wife, Airbnb sent these two key chains with a hand written letter thanking them for their stay. Companies that customize their approach leave a long-lasting impression.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-belive</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496414606447-R48Q7CUK33J21SMVDEKJ/image-asset.png</image:loc>
      <image:title>Blog - Marketers Toolbox: BeLive</image:title>
      <image:caption>BeLive is a free application that enables easy broadcasting and video sharing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496414728671-2S52CNINPXIC42SAHFIW/belive+2.PNG</image:loc>
      <image:title>Blog - Marketers Toolbox: BeLive</image:title>
      <image:caption>Features of BeLive that are user-friendly for consumers to broadcast and collaborate resources.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/entrepreneur-road-to-success</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496692891368-MM3FUMLDAFTQ36TJUUOA/image-asset.jpeg</image:loc>
      <image:title>Blog - An Entrepreneur on the Road to Success Thanks to Relationships, Business Evolution, and Values</image:title>
      <image:caption>Joe Koufman (right), Setup founder and CEO, with host Dana Barrett (left) of "The Dana Barrett Show" on Biz 1190</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496693127408-BDLL03D6Y6IU0TETBBN1/Podcast+blog+-+Mark+break.jpg</image:loc>
      <image:title>Blog - An Entrepreneur on the Road to Success Thanks to Relationships, Business Evolution, and Values</image:title>
      <image:caption>Joe Koufman leading a discussion between Atlanta's top marketing brand and agency executives at the last Setup’s Marketers Breakfast.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496693327738-5ZC4PE99AA73QUNT1D8T/image-asset.jpeg</image:loc>
      <image:title>Blog - An Entrepreneur on the Road to Success Thanks to Relationships, Business Evolution, and Values</image:title>
      <image:caption>Setup’s team at a staff bonding event at Escape the Room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496693738644-650PX2C7SL3UAOSJDQ2M/Podcast+blog+-+values.jpg</image:loc>
      <image:title>Blog - An Entrepreneur on the Road to Success Thanks to Relationships, Business Evolution, and Values</image:title>
      <image:caption>Maintaining business values and a core mission statement are essential for growth and success.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496693731970-R7GBTGM7DG71VMVFR0N6/TheTopLogo_1400px-01.png</image:loc>
      <image:title>Blog - An Entrepreneur on the Road to Success Thanks to Relationships, Business Evolution, and Values</image:title>
      <image:caption>Nathan Latka has one of the most well known business podcasts, "The Top" about successful start-ups and entrepreneurs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketers-toolbox-zapier-xalat</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496262507422-B59LSGHRO1N5FUPCIJ5R/Zapier+App+Connector</image:loc>
      <image:title>Blog - Marketers Toolbox: Zapier</image:title>
      <image:caption>How Zaps connects every day applications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496262252956-08JY00XTNWZE7GDJC1GT/Zapier+App+Connector+Pricing+Options</image:loc>
      <image:title>Blog - Marketers Toolbox: Zapier</image:title>
      <image:caption>Zapier tool pricing options: free versus premium selections.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/demographic-marketing-seth-godin</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496154138917-A2MUTW30PO7OQLJV552A/digitalsummit-sethgodin</image:loc>
      <image:title>Blog - Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin</image:title>
      <image:caption>AgencySpearks CEO, Joe Koufman, asks Seth Godin a question during the most recent Digital Summit conference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496154722264-DU3UDTZ7OVO3P50TRZWM/demographics+vs+psychographics</image:loc>
      <image:title>Blog - Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496154486455-POUP9L9RC9GP9B7Q5DF3/Alexander+Nix%27s+OCEAN+Acronym+Psychographics</image:loc>
      <image:title>Blog - Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin</image:title>
      <image:caption>Alexander Nix's OCEAN acronym on psychographics. Includes openness to experience, conscientiousness, extraversion, agreeableness, neuroticism.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496153479090-38GDV3TY3CR96HW9PWCE/maxresdefault.jpg</image:loc>
      <image:title>Blog - Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin</image:title>
      <image:caption>Beauty bloggers have represented a huge opportunity for marketers to engage in influencer marketing.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1496153820997-3GH0J6IU4MSP6DADJ81K/harley+davidson+brand+enthusiast</image:loc>
      <image:title>Blog - Why We Should Transition From Demographic Marketing - A Perspective from Seth Godin</image:title>
      <image:caption>Harley pinpoints their audience as those who value community (or in Nix’s terms, are “agreeable.”) The fact that people identify with the Harley brand by tattooing it on themselves shows their sense of community. Harley enthusiasts chose the brand because it offers them a change in lifestyle and perception.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-sniply</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1495649090519-S2GMZZC6XJ89AS8W6E8L/Marketers+Toolbox+-+Sniply</image:loc>
      <image:title>Blog - Marketers Toolbox: Sniply</image:title>
      <image:caption>Sniply is a conversion tool used to shorten links and assist with Call-to-Action posts. https://snip.ly/</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/may2017-marketersbreakfast</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1495546791642-BNVKPTZDK8TJB0J9MFMT/MayMarketersBreakfast</image:loc>
      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
      <image:caption>Teresa Caro (right), SVP of Marketing at FORTIVA, got a good chuckle out of the fact that Laura Berkobin, Director of Digital Marketing for Pull-A-Part, said that her favorite band is anyone who can do a solid cover of “Wonderwall.”</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
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    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
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    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
    </image:image>
    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
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    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
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    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
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    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
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    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1495547516273-1N5MYV4RQ4O795FJYA44/IMG_0465.jpg</image:loc>
      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
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    <image:image>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
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      <image:title>Blog - Event Recap: May #MarketersBreakfast</image:title>
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  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-tetra</loc>
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    <lastmod>2020-08-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1495124143758-FFWDHALLSNLS3FBVV432/tetra+logo</image:loc>
      <image:title>Blog - Marketers Toolbox: Tetra</image:title>
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    <image:image>
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      <image:title>Blog - Marketers Toolbox: Tetra</image:title>
      <image:caption>Tetra Features Search - Type any phrase or concept | Share - Send call notes to team members | Export - Export notes to Evernote, Dropbox, Slack, etc. | Fast - EOD note delivery | Accurate - Trained human editors | Confidential - no editor can hear more than 15 seconds of call</image:caption>
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      <image:title>Blog - Marketers Toolbox: Tetra</image:title>
      <image:caption>Pricing for Tetra - MarketersToolbox - AgencySparks</image:caption>
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  <url>
    <loc>https://setup.us/blog/is-seo-on-its-way-out</loc>
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    <lastmod>2019-04-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1494948060689-LGQ0U8DVWZMGO2GR6XQX/seo-cartoon</image:loc>
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      <image:caption>Unemployed SEO expert cartoon</image:caption>
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      <image:title>Blog - Is SEO on its Way Out?</image:title>
      <image:caption>SEO still makes the biggest impact on lead generation goals. Credit: SearchEngineLand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1494948376029-PEGLFJARNIATTSV05D6Y/knowledge+graph+google</image:loc>
      <image:title>Blog - Is SEO on its Way Out?</image:title>
      <image:caption>The box that appears at the top of search results on Google with a simple, straightforward answer is called "Knowledge Graph." We searched for the definition of Knowledge Graph to simplify.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1494948576466-X8QZU58M4RKK1EFOFXZN/voice-first+device+footprint</image:loc>
      <image:title>Blog - Is SEO on its Way Out?</image:title>
      <image:caption>VoiceLabs Analysis combined with research from CIRP, KPCB and InfoScout - Number of Devices (in millions) that use voice input in 2017.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1498067112262-7A8LSIXGBA7YG61UQ8JD/Everything+you+need+to+know+about+SEO</image:loc>
      <image:title>Blog - Is SEO on its Way Out?</image:title>
      <image:caption>SEO is a critical factor for driving website traffic. Search engines represent an opportunity for marketers to have their brand discovered by the right potential customers. Some of the most important factors to take into account when improving your SEO include usage data, the perceived value of a page, going mobile friendly, readability and design. With Google's recently adjusted algorithms and the new tweaks in paid search, it's important to leverage the factors above. Two large advantages of SEO are that it helps boost paid search efforts, and allows for your quality content to still get viewed on multiple search engines, despite the vast amount of data online.</image:caption>
    </image:image>
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    <loc>https://setup.us/blog/marketerstoolbox-salesflare</loc>
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    <priority>0.5</priority>
    <lastmod>2020-08-12</lastmod>
    <image:image>
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      <image:title>Blog - Marketers Toolbox: Salesflare</image:title>
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  <url>
    <loc>https://setup.us/blog/marketing-measurement</loc>
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    <lastmod>2020-08-12</lastmod>
    <image:image>
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      <image:title>Blog - Marketing Measurement - What Matters?</image:title>
      <image:caption>Credit: Tom Fishburne, marketoonist.com</image:caption>
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      <image:title>Blog - Marketing Measurement - What Matters?</image:title>
      <image:caption>Credit: SurveyGizmo.com</image:caption>
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      <image:title>Blog - Marketing Measurement - What Matters?</image:title>
      <image:caption>Credit: MyCustomer.com</image:caption>
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      <image:title>Blog - Marketing Measurement - What Matters?</image:title>
      <image:caption>Credit: Google</image:caption>
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  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-spyfu</loc>
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    <lastmod>2020-08-12</lastmod>
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  <url>
    <loc>https://setup.us/blog/growing-digital-marketing-talent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-12</lastmod>
    <image:image>
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      <image:title>Blog - Growing the Next Generation of Digital Marketing Talent</image:title>
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  <url>
    <loc>https://setup.us/blog/marketerstoolbox-designrr</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-12</lastmod>
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      <image:title>Blog - Marketers Toolbox: Designrr</image:title>
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  </url>
  <url>
    <loc>https://setup.us/blog/publicrelations-pepsi-fox-unitedairlines</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-04-09</lastmod>
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      <image:title>Blog - How Fox, United Airlines, and Pepsi Dealt with Recent Public Relations Blunders</image:title>
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      <image:title>Blog - How Fox, United Airlines, and Pepsi Dealt with Recent Public Relations Blunders</image:title>
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      <image:title>Blog - How Fox, United Airlines, and Pepsi Dealt with Recent Public Relations Blunders</image:title>
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  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-skrapp</loc>
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    <priority>0.5</priority>
    <lastmod>2020-08-12</lastmod>
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  </url>
  <url>
    <loc>https://setup.us/blog/work-from-home-tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-12</lastmod>
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      <image:caption>Different colors trigger different emotions. When considering the decor of the home office, one should take into account the psychological effects that each color can have on the brain.</image:caption>
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    <image:image>
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      <image:caption>Thinking about working from home, or already are, and looking at how to be the most productive and have more structure in your day? Working remotely has been on the rise and is predicted to rise at an faster rate in the future. Telecommuting has risen by 79% since 2005. A better work-life balance, lower stress levels, and higher productivity has changed people’s perception of traditional office environments. Check out this infographic for steps to determine the right remote work environment, create structure in your day, collaborate across teams, and the overall benefits of working from home.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/blog/marketerstoolbox-meistertask</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-12</lastmod>
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  <url>
    <loc>https://setup.us/blog/new-service-offering-from-agencysparks-speed-dating-for-brands-and-agencies</loc>
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    <lastmod>2021-11-02</lastmod>
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  <url>
    <loc>https://setup.us/blog/marketerstoolbox-viewedit</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-12</lastmod>
    <image:image>
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  </url>
  <url>
    <loc>https://setup.us/blog/remote-vs-in-office-work</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-08-12</lastmod>
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    <loc>https://setup.us/blog/marketerstoolbox-deepcrawl</loc>
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    <lastmod>2020-08-14</lastmod>
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    <loc>https://setup.us/blog/joe-koufman-fully-invested-podcast</loc>
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    <lastmod>2020-08-14</lastmod>
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    <loc>https://setup.us/blog/brand-storytelling-podcast</loc>
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    <lastmod>2020-08-15</lastmod>
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      <image:caption>Left to right:  Eric Dewyngaert, Dewyngaert Design Inc. Kate Jacoutot, Throne Marketing Rob Kischuk, Converge</image:caption>
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    <loc>https://setup.us/blog/marketers-toolbox-promo</loc>
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      <image:caption>Create beautiful marketing videos with Promo by Slidely</image:caption>
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    <loc>https://setup.us/blog/marketers-toolbox-socedo</loc>
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    <loc>https://setup.us/blog/tedxpeachtree2016</loc>
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      <image:title>Blog - 3 Lessons Marketers Could Learn from TEDxPeachtree 2016</image:title>
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      <image:title>Blog - 3 Lessons Marketers Could Learn from TEDxPeachtree 2016</image:title>
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      <image:title>Blog - 3 Lessons Marketers Could Learn from TEDxPeachtree 2016</image:title>
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      <image:caption>Boomerang for Gmail, boomerang for outlook, boomerang for android</image:caption>
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      <image:title>Blog - Marketers Toolbox: Boomerang</image:title>
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    <loc>https://setup.us/blog/can-anyone-be-a-marketer</loc>
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      <image:title>Blog - Can Anyone be a Marketer?</image:title>
      <image:caption>A career in marketing requires a balance of right-brained and left-brained thinking. To be a marketer, you must be creative and analytical.</image:caption>
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      <image:caption>Mary Beech, CMO of Kate Spade New York, has a background in theater which has enabled her to tell stories, read a room, collaborate with others, and present in front of diverse audiences.</image:caption>
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    <loc>https://setup.us/blog/marketerstoolbox-sellhack</loc>
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    <lastmod>2020-08-15</lastmod>
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      <image:caption>Sellhack logo</image:caption>
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      <image:title>Blog - Marketers Toolbox: SellHack</image:title>
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    <loc>https://setup.us/blog/three-networking-lessons-for-professionals</loc>
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    <lastmod>2020-08-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1474324017203-MC5JIB4Y1HIU4ABOMRPL/Unique+business+card+for+photographer</image:loc>
      <image:title>Blog - Three Key Networking Lessons For Any Professional</image:title>
      <image:caption>Unique business card - clever business cards for photographers</image:caption>
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      <image:caption>funny business card ideas</image:caption>
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    <image:image>
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      <image:title>Blog - Three Key Networking Lessons For Any Professional</image:title>
      <image:caption>Balance is key - wearing a color on the top, should be balanced with a more muted bottom. Same goes for fit - skinny pants, should be paired with a looser top.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1474324904465-M9QZ208TB92GJUV1FGLF/how+to+dress+for+a+networking+event+men</image:loc>
      <image:title>Blog - Three Key Networking Lessons For Any Professional</image:title>
      <image:caption>To show personality through accessories, choose unique socks, belt, watch, pocket square. Don't try to do too much, the key is to be confident.</image:caption>
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      <image:caption>Conversation starter for networking events</image:caption>
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      <image:title>Blog - Three Key Networking Lessons For Any Professional</image:title>
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      <image:title>Blog - Three Key Networking Lessons For Any Professional</image:title>
      <image:caption>Notice the open body language, smiling, and that there's no obvious “border” to the conversation.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1474325254043-5J5255VC4VS9SRD9C1U3/Networking+do%27s+and+dont%27s</image:loc>
      <image:title>Blog - Three Key Networking Lessons For Any Professional</image:title>
      <image:caption>Two people, seemingly having an intense or serious conversation. Woman is displaying closed off body language.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1474325386189-74IJD13U75VWMRQHF74H/networking+effectively</image:loc>
      <image:title>Blog - Three Key Networking Lessons For Any Professional</image:title>
      <image:caption>There are two people waiting to join the conversation. Both of them are looking at the same person, so that person should wait for an appropriate time to make eye contact with the onlookers and loop them into the conversation.</image:caption>
    </image:image>
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    <loc>https://setup.us/blog/marketers-toolbox-nudge</loc>
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    <lastmod>2020-08-17</lastmod>
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      <image:title>Blog - Marketers Toolbox: Nudge</image:title>
      <image:caption>the average cold calling appointment rate is 2.5%. Nudge is MODERN B2B sales.</image:caption>
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      <image:caption>Nudge - a modern sales platform that tells you everything you need to know to build relationships and grow sales</image:caption>
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      <image:title>Blog - Marketers Toolbox: Nudge</image:title>
      <image:caption>nudge - #marketerstoolbox - build better sales relationships</image:caption>
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    <loc>https://setup.us/blog/agencysparks-sparksouth</loc>
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    <lastmod>2021-11-06</lastmod>
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    <loc>https://setup.us/blog/marketers-toolbox-sweetprocess</loc>
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    <lastmod>2020-08-18</lastmod>
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  <url>
    <loc>https://setup.us/blog/danabarrettshow-recap</loc>
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    <lastmod>2021-11-06</lastmod>
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    <loc>https://setup.us/blog/marketers-toolbox-lead-forensics</loc>
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    <lastmod>2020-08-18</lastmod>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
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  <url>
    <loc>https://setup.us/infographics2/the-agency-search-model-is-broken-infographic</loc>
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    <lastmod>2024-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/a2ae9a89-408a-4a99-9666-b704f3c51ca1/The+Agency+Search+Model+is+Broken</image:loc>
      <image:title>Infographics - The Agency Search Model is Broken Infographic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://setup.us/infographics2/cmo-spotlight</loc>
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    <lastmod>2024-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/a472bee7-3068-413f-9d4a-eb7587565ceb/CMO+Spotlight+Infographic+%281%29.png</image:loc>
      <image:title>Infographics - CMO Spotlight Series Infographic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://setup.us/infographics2/tips-tricks-to-interviewing-infographic</loc>
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    <lastmod>2023-09-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1598367459550-10GPN5KC0MWQSXAUSI45/Tips+and+Tricks+to+Interviewing+Infographic</image:loc>
      <image:title>Infographics - Tips + Tricks to Interviewing Infographic</image:title>
      <image:caption>Tips and Tricks to Interviewing Infographic</image:caption>
    </image:image>
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    <loc>https://setup.us/infographics2/tips-to-optimize-linkedin-infographic</loc>
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    <lastmod>2020-08-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1597166725517-RUETY47M9PE5PNJJBKY3/Optimizing+LinkedIn</image:loc>
      <image:title>Infographics - Tips to Optimize LinkedIn Infographic</image:title>
      <image:caption>Optimize LinkedIn</image:caption>
    </image:image>
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    <loc>https://setup.us/infographics2/tips-to-successful-onboarding-infographic</loc>
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    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1595952649656-DD6KMSQOV7AG108JQ5TX/Tips+to+Successful+Onboarding</image:loc>
      <image:title>Infographics - Tips to Successful Onboarding Infographic</image:title>
      <image:caption>Tips for hiring managers to successfully onboard new employees.</image:caption>
    </image:image>
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    <loc>https://setup.us/infographics2/email-marketing-practices-during-the-pandemic-infographic</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1589913519915-X3D6U896T0E4YMLX11JV/Email+Marketing+During+the+Pandemic</image:loc>
      <image:title>Infographics - Email Marketing Practices During the Pandemic Infographic</image:title>
      <image:caption>Email marketing practices to keep in mind during the pandemic to avoid spam folders and negative sender scores</image:caption>
    </image:image>
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    <priority>0.5</priority>
    <lastmod>2020-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1586963860764-W8AZ22C1SEKX72TET0BQ/Customer+Service+During+COVID-19</image:loc>
      <image:title>Infographics - Customer Service’s Key Role in Marketing Today&amp;nbsp;Infographic</image:title>
      <image:caption>As customer service has transformed throughout the years from a pleasant in-store experience to a cross-collaborative effort throughout the customer buying cycle, the root of it all remains the same: when companies decide to make delivering excellence a priority, it is a win-win situation for both the consumers and company alike. What are the benefits of implementing a customer service -driven marketing strategy? Here are 4 tips to improve your customer service strategy during COVID-19.</image:caption>
    </image:image>
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    <loc>https://setup.us/infographics2/the-importance-of-internal-communication-during-a-crisis-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1586963501119-9IRLHMJXM20NN8IFLI40/BRAND+COLLABORATIONS+%2816%29-min.png</image:loc>
      <image:title>Infographics - The Importance of Internal Communication During a Crisis Infographic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1586963501066-C370OZBMD9M7ZFNGGREB/BRAND+COLLABORATIONS+%2817%29-min.png</image:loc>
      <image:title>Infographics - The Importance of Internal Communication During a Crisis Infographic</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1586963501467-Q2P0FUSYJXM7RO3MVT7X/BRAND+COLLABORATIONS+%2814%29-min.png</image:loc>
      <image:title>Infographics - The Importance of Internal Communication During a Crisis Infographic</image:title>
    </image:image>
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    <loc>https://setup.us/infographics2/virtual-marketing-in-person-to-online-marketing-events-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1585055667315-A0PNI3VXUM5XBUVSS0KQ/Virtual+Marketing+Events</image:loc>
      <image:title>Infographics - Virtual Marketing: In-person To Online Marketing Events Infographic</image:title>
      <image:caption>How to add a “human element” to successfully create virtual marketing events.</image:caption>
    </image:image>
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    <loc>https://setup.us/infographics2/how-to-work-from-home-maintain-your-sanity-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1584487560028-RB471O3DPUS43HLGWMMS/How+to+Work+From+Home+%2B+Maintain+Your+Sanity</image:loc>
      <image:title>Infographics - How to Work From Home + Maintain Your Sanity Infographic</image:title>
      <image:caption>With everyone scrambling to adjust their lives to a new schedule / routine due to COVID-19, here is some advice for employees and company leaders alike on best practices to balance work and day-to-day life from the comfort of your home.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/infographics2/finding-a-work-life-balance-during-q4-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1573760193329-L9ZDBJC0P1SCOSLL96G2/Finding+a+Work-Life+Balance+Infographic</image:loc>
      <image:title>Infographics - Finding a Work Life Balance During Q4 Infographic</image:title>
      <image:caption>According to a poll by the American Psychological Association, 69% of people are stressed by “lack of time” during the holidays. The lack of time can negatively impact personal relationships and lifestyle choices which ultimately bleeds into work productivity. How do you find the time to attend to family, friends, and yourself during the holiday season when work is pulling you in every direction? Special thanks to Jeff Hilimire, Katharine Mobley, Drew Hawkins, Christien Louviere, Bill Robertson, and Ted Wright for their tips on maintaining a healthy balance!</image:caption>
    </image:image>
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    <loc>https://setup.us/infographics2/what-to-do-when-youre-stuck-with-a-marketing-agency-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-08-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1566512503141-CZV2CH48H6PFFSHOKHNV/What+to+Do+When+You%27re+Stuck+with+a+Marketing+Agency</image:loc>
      <image:title>Infographics - What to Do When You're Stuck with a Marketing Agency Infographic</image:title>
      <image:caption>What to Do When You're Stuck with a Marketing Agency</image:caption>
    </image:image>
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    <loc>https://setup.us/infographics2/the-different-types-of-marketing-agencies-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1551215982059-Z5N5K9JZVCF7KTW838GA/Different+Types+of+Marketing+Agencies+Infographic</image:loc>
      <image:title>Infographics - The Different Types of Marketing Agencies Infographic</image:title>
      <image:caption>There are a number of paths a marketing executive can take when determining who and what will guide a marketing strategy. Choosing a marketing agency partner can depend on multiple variables including team capacity, capability, and situation. Though the rapid growth and evolution of marketing has blurred the lines of different “agency” types, it's still helpful to note the key differences between them (Integrated, Specialist, and In-house marketing agencies and boutique/large consulting firms).</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/infographics2/finding-your-first-marketing-agency-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1547582791088-4XCS5304JEJ5O4HE865K/Finding+Your+First+Marketing+Agency+Infographic</image:loc>
      <image:title>Infographics - Finding Your First Marketing Agency Infographic</image:title>
      <image:caption>A marketing agency won’t solve every single problem, but they can offer the resources, band-width, and knowledge to help a small business fill gaps or take their work to the next level. At first, a small business may be cautious about hiring a marketing agency because of budget limitations, but different compensation models work for different projects. Additionally, the cost of hiring, onboarding, and paying benefits for a new employee may outweigh the cost of an agency. Hiring a marketing agency for the first time can be a daunting task - but clients who know how to play their part in the agency-client relationship can see real rewards from working with an agency.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/infographics2/differentiating-your-agency-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1548265128793-IXTW8AHWTV80VWM1H2AZ/Differentiating+Your+Agency_2.png</image:loc>
      <image:title>Infographics - Differentiating Your Agency Infographic</image:title>
      <image:caption>Trying to run, grow, and profit from a marketing agency is hard. Identifying your unique factors allows you to build a distinct brand and obtain the right clients. Here are a few different ways to differentiate yourself in the market. Focus on a Specialization Focus on an Industry Build Client Relationships Adopt a Culture of Transparency Be Selective with Your Clients Make a Statement With Pricing Pick the Right Employees Write a Book</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/a-marketers-new-years-resolutions-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1574795077665-F3CJLQYII7ICSQY4BXA9/New+Years+Infographic.png</image:loc>
      <image:title>Infographics - A Marketer's New Years Resolutions Infographic</image:title>
      <image:caption>Common New Years resolutions are to eat healthier, exercise, clean, become more active, and work on self. AgencySparks took these typical New Years resolutions and applied them to marketers. In the new year, marketers can work to self-reflect on what is working and set new goals to achieve new heights.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/infographics2/a-marketers-thanksgiving-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-11-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1574795598654-KYEJGO4LE2DHLWXC4968/Happy+Thanksgiving.png</image:loc>
      <image:title>Infographics - A Marketer's Thanksgiving Infographic</image:title>
      <image:caption>How would you set a marketer’s table on Thanksgiving? The turkey, gravy, mashed potatoes, beans, rolls, and family need to be there…just like how a marketer needs their brand, content, SEO, customer experience, email, analytics, and user experience.</image:caption>
    </image:image>
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    <loc>https://setup.us/infographics2/rfp-rfi</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/73a975ef-c6f9-4a25-ac1b-f9b5157566c3/RFI+VS+RFP.png</image:loc>
      <image:title>Infographics - RFP vs. RFI | Request for Proposal vs. Request for Information</image:title>
      <image:caption>An RFP (Request for Proposal) is often confused with an RFI (Request for Information) - but the two are fundamentally different. What is the difference between an RFP and an RFI? It comes down to four key areas: Purpose, Focus, Timing, and Response. The purpose of an RFP is to select a vendor whereas the purpose of an RFI is to create a pool of qualified vendors. The Focus of an RFP is more defined, whereas an RFI is broad and often topical. The timing of an RFP occurs later on in the procurement cycle than an RFI. Lastly, the response for an RFP is much more detailed and customized than for an RFI. Learn more about RFPs at AgencySparks.com/RFP.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/4eea84a7-d84d-4e31-87f3-a2b93af64d4c/Complete+Guide+to+Finding+a+Marketing+Agency.png</image:loc>
      <image:title>Infographics - RFP vs. RFI | Request for Proposal vs. Request for Information - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/ffe47bc6-09c2-4ace-9def-6e915d805103/Agency+Selection+Scorecard</image:loc>
      <image:title>Infographics - RFP vs. RFI | Request for Proposal vs. Request for Information - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/04d170b6-1269-450e-805d-1b597716d1e4/Agency+Evaluation+Scorecard</image:loc>
      <image:title>Infographics - RFP vs. RFI | Request for Proposal vs. Request for Information - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/b5507850-a918-4f6a-ba57-2f19720d6667/Senior%2BMarketing%2BManager%2BGuide.png</image:loc>
      <image:title>Infographics - RFP vs. RFI | Request for Proposal vs. Request for Information - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/261faa8c-b412-4afb-b9d6-a6d9f9ed20ee/Guide+to+a+New+Role+-+VP+of+Marketing.png</image:loc>
      <image:title>Infographics - RFP vs. RFI | Request for Proposal vs. Request for Information - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/fdf9137b-746f-4d8d-adfc-b0ef0005ae8c/Guide+to+a+New+Role+-+Marketing+Director.png</image:loc>
      <image:title>Infographics - RFP vs. RFI | Request for Proposal vs. Request for Information - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/the-guide-to-finding-a-marketing-agency-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1541631710152-WRLHZ4XPQ5KN07D0N89S/Guide+to+Finding+a+Marketing+Agency.png</image:loc>
      <image:title>Infographics - The Guide to Finding a Marketing Agency Infographic</image:title>
      <image:caption>The Guide to Finding the right Marketing Agency includes tips to select and onboard a marketing agency, insights on how to maintain a sustainable relationships, and budget and brief templates to ease operations and functions. Dive deeper and download the free guide on AgencyChooser.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/5-tips-to-prepare-marketers-for-an-annual-performance-review-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1541630597579-EKUIUQIJ8054BWXPAWA2/5+TIPS+TO+PREPARE+FOR+AN+ANNUAL+PERFORMANCE+REVIEW+%282%29+%281%29.png</image:loc>
      <image:title>Infographics - 5 Tips to Prepare Marketers for an Annual Performance Review Infographic</image:title>
      <image:caption>Understand the Employer, Superior, and Client/Consumer’s Priorities Are you ultimately adding value to your employer? The employer’s main focus is to grow and expand the company. If you are a bystander or bottleneck, you are not benefiting the team and may have to reassess your duties and day to day behavior. The employer’s vision for the company is important to keep in mind when handling or executing any and all projects. Everything you do directly impacts your superior. Are you making their job easier? Are you making them look good? Prove to them you are a benefit to the team by self-management and handling multiple projects. Become an asset by offering to pitch in with projects you know are a priority for your boss. Bosses can better understand their employees’ mindset by asking the employee to fill out a review form to compare their perceived progress with the boss’ impression. This determines any communication or expectation gaps and helps employees match their performance goals to the company’s overall goals and objectives. How are you serving clients? How are you making them feel? Surveys, social media engagement, and communication measure how your efforts are making a difference. Even if their reviews are not tangible, being prompt, innovative, helpful, and consistent leads to effective behavior in your specific role. Ultimately, your job is to make everyone else’s lives easier. Know what Topics to Avoid during the Performance Review In a performance review, make it about how your efforts are exceeding the expectations of the company and leading to growth. Avoid name calling, blaming (especially if you are a manager or leader on a team), or centering the conversation around you - unless you are asking for feedback to improve in your role. Prepare All Year for the Review Process At the very beginning of the year, meet with your employer and boss to outline expectations. Priorities are naturally going to change throughout the year (which you can note during the annual review), but detail how you have evolved and stepped into additional responsibilities as the company has changed. In order to stay on track and aligned, have periodic one-on-one meetings with your supervisor so that no one is surprised by results in the annual review. The real-time feedback and constructive evaluations will help you stay proactive and on track. Provide Evidence of Your Performance Value An annual performance review is an opportunity to showcase your accomplishments, detail your strengths and weaknesses, and formally ask for a pay increase. Whether to prove your usefulness or negotiate for a raise, it is necessary to have proof of value to build a case. Track the effects of your performance on the company with data, analytics, revenue, or client feedback. In addition to quantifiable reports, keep a folder with compliments from superiors, team members, or clients. Show that you add value and are valued. How to Conduct your Behavior during your Annual Performance Review Keep a level head and take deep breaths. Take negative feedback in stride and do not get defensive. The annual review is a chance for the employee to grow professionally in the company and as a person. Express specific goals and ask for projects or advice that will ultimately lead you to achieve those goals.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/the-challenger-sale-advice-for-clients-and-agencies</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1540400571137-5XDGRBVJXS1E5964H6RY/The+Challenger+Sale+for+Agencies+and+Clients</image:loc>
      <image:title>Infographics - The Challenger Sale: Advice for Clients and Agencies Infographic</image:title>
      <image:caption>As a part of the AgencySparks vetting process, we interview agencies and their clients to determine the health of their current or past relationships. Over the course of 45 sets of interviews conducted, we have found a reoccurring theme - agencies who are “order takers” tend to have weaker client relationships. Clients frequently express an appreciation for an agency with conviction. There is potential for serious growth when agencies have the backbone to support their ideas and challenge the client’s original plan. If there is not a healthy back and forth, the client could stagnate and the agency may never showcase their true capabilities to benefit the client. Agencies need to become challengers in order to offer their client’s the best solutions. The Challenger Sale Approach, which is based off of Matthew Dixon and Brent Adamsons book “The Challenger Sale: Taking Control of the Customer Conversation,” is a method to help salespeople (or agencies) build healthy relationships with clients by challenging them. The infographic above goes into detail about what brand and agency-side marketers can do to embrace being challengers.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/the-dos-and-donts-of-the-rfp-process-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1601483325465-WW72HQV7T5EICFBV1B0X/The+Do%27s+and+Don%27ts+of+the+RFP+Process.png</image:loc>
      <image:title>Infographics - The Do's and Don'ts of the RFP Process Infographic</image:title>
      <image:caption>When clients have marketing challenges, they often look to an agency for help. Often the best way to determine if a marketing agency is qualified to deliver quality work on time and within budget and scope is through a Request for Proposal (RFP). Outlining the current problem with requirements and in-depth questions prepares a client to evaluate, select, and onboard the most fitting agency. At the end of the day, a good proposal leads to a better agency-client relationship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/marketing-to-generation-z</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1536865656177-O98UHULANRFT30JGVF88/Generation+Z.png</image:loc>
      <image:title>Infographics - Marketing to Generation Z Infographic</image:title>
      <image:caption>Born mid 1990's to current 2000's, Generation Z are digital natives who have never lived a life without internet. By 2020, they'll have 40% of the purchasing power. Here are a few key points to know about them: Gen Zers take 8 seconds to decide whether content is worth their time and if it benefits them. 60% want to positively impact the future of the world and participate in social activism. Appreciates free shipping and delivery, special discounts, and a flexible return policy. They trust influencers because their lives are relatable. 63% of Gen Z prefer to see real people in ads. They are likely to give feedback or reviews online. 44% showed interest in contributing ideas to brands. Uses up to five devices at a time and checks social media about 100 times a day. If experience is positive, 89% will promote the brand. Gen Z prioritizes speed and convenience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/marketing-attribution-models-tracking-conversions-in-the-customer-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1534866149378-AX4GTXW1CWH5VSBO3BHK/image-asset.png</image:loc>
      <image:title>Infographics - Marketing Attribution Models: Tracking Conversions in the Customer Journey</image:title>
      <image:caption>Marketing Attribution - Measuring Different Touch Points throughout the Customer Journey. Attribution models assign different weights to each touch point and customer conversion to determine the value of marketing efforts. Models include: First Touch, Last Touch, Linear, Time Decay, U-Shaped, W-Shaped, and Algorithmic Attribution.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/the-powerful-marketing-superhero-within-you-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1533764659272-L8KP6VR8UGQEVN1Y4T3N/Marketing%2BSuperheros%2B-%2BAgencySparks%2BInfographic.png</image:loc>
      <image:title>Infographics - The Powerful Marketing Superhero Within You Infographic</image:title>
      <image:caption>Marketing super heroes come in all shapes and sizes. Each marketer offers their expertise in different, specialized forms. They may be more empathetic or analytical, but, either way, they are customer focused.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/how-to-form-smart-marketing-objectives-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1533763961086-3GNHT0DNLICHW7M61QIY/How+to+form+SMART+Marketing+Objectives+Infographic.png</image:loc>
      <image:title>Infographics - How to Form SMART Marketing Objectives Infographic</image:title>
      <image:caption>How to form SMART Marketing Objectives Infographic - Make company marketing objectives specific, measurable, attainable, relevant, and timely. Set specific company-wide goals to align priorities and motivations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/video-length-for-content-marketing-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1531864348920-0MSJ4KX2G0MUCU2AAJMP/Video+Length+for+Content+Marketing+%284%29.png</image:loc>
      <image:title>Infographics - Video Length for Content Marketing Infographic</image:title>
      <image:caption>Adding video to your marketing mix increases qualified leads by 66% and brand awareness by 54%. With consumer attention span being shorter than that of a goldfish, marketers need to make sure and optimize the length of their content. Here are the best video length suggestions by platform: Instagram: 30 seconds Twitter: 45 seconds Facebook: 1 minute YouTube: 2 minutes 33% of viewers are lost after 30-seconds and 45% are disengaged after one-minute, so it is crucial to capture a viewer’s attention quickly. A typical drop-off after a video reaches 3- 6 minutes then again from 6-12 minutes, then another less dramatic drop from 12-20 minutes.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/perfect-interview-questions-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1531863769571-SLNTPCGJ4VU6OYEPOE93/Perfect%2BInterview%2BQuestions%2Bfor%2BMarketers.png</image:loc>
      <image:title>Infographics - Perfect Interview Questions Infographic</image:title>
      <image:caption>There are key interview questions to ask to fill empty marketing roles. All marketers should be curious and driven, have a strong sense of emotional intelligence, pay attention to detail, and be extremely collaborative. Here are the perfect questions to ask: How would you describe our company’s brand voice? What aspects would you change? What KPIs do you always include in a marketing dashboard? What are your personal values and how would you apply them to our company? What brand has been inspirational to you from a marketing perspective and why? How do you see content creation fitting into your strategy here? Describe how you leveraged data in a past role to inform marketing? How do you go about mentoring your team? What role within your marketing team is most crucial to you and why? Tell me a little bit about yourself. Now tell me about yourself using our brand’s voice. What is a potential yet unexpected threat to the marketing industry? What would you do about it? How would you do this job? Where would you begin? Which marketing channel do you think is most important to our company and why?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/evolution-live-video-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1521733904029-LEKFKX8HUO08TGC5CQTX/Evolution+of+Live+Video+Infographic</image:loc>
      <image:title>Infographics - The Evolution of Live Video Infographic</image:title>
      <image:caption>Live stream video can drive revenue and strengthen hold on your social media users. It can be watched anytime, anywhere. The average adult consumes more than five hours of video per day and more than one hour is on digital devices. This timeline shows the evolution of live video from 2005 until 2016. It includes the following platforms: YouTube, Livestream, YouTube Live, Snapchat, Instagram, Periscope, Meerkat, Facebook Live and Instagram Live.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/love-languages-of-marketing-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1521733777510-GYKNS8KLFOUM4LWCTEEE/Love+Languages+of+Marketing</image:loc>
      <image:title>Infographics - 5 Love Languages of Marketing Infographic</image:title>
      <image:caption>How people express and receive love can be broken into five tactics that marketers can leverage: Receiving Gifts,  Words of Affirmation, Physical Touch, Acts of Service, and Quality Time. Implementing these within a marketing strategy can help engage audiences and help users develop a strong, long-term relationship with your brand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/omnichannel-marketing-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1521733607983-N6SMQT47LHU43G4UC24L/Developing+an+Omnichannel+Marketing+Strategy</image:loc>
      <image:title>Infographics - Developing an Omnichannel Marketing Strategy Infographic</image:title>
      <image:caption>As a marketer, it is extremely important to develop an omnichannel marketing strategy. 85% of retailers say omnichannel is a top priority, which means your competitors are beginning, or have already built their strategy. This type of strategy focuses on a brand’s presence across channels during the consumer buying process and how to make this a seamless, consistent experience. Having an omnichannel strategy can retain up to 89% of consumers. Users are more pleased and will spend more when their experience is integrated across multiple online and offline channels. When developing a strategy, marketers must: Organize departments and make their brand voice consistent, Collaborate channels and activate channels one-by-one, Leverage data to give insight into what consumers prefer, and Be customer centric by tailoring content to build relationships.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/enterprise-mobility-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1515181055765-R04Y8K1QU2JANVDC1PGV/Enterprise+Mobility.png</image:loc>
      <image:title>Infographics - Enterprise Mobility Infographic</image:title>
      <image:caption>What is enterprise mobility? The use of mobile technology to streamline a business's processes, boost efficiency, and better engage with their employees. It has the ability for workers to work outside of an office, but the mobility of corporate data through technology networks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/productivity-tips-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1515180838307-B2U1NA4G1PD3X9STV3C4/Tips+for+Productivity+Infographic</image:loc>
      <image:title>Infographics - 15 Tips for Productivity Infographic</image:title>
      <image:caption>In order to be a more productive marketer with efficient processes, look at these 15 tips for productivity. Based on the book 15 Surprising Things Productive People do Differently written by Kevin Kruse, marketers should follow these steps to make their day-to-day more effective.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/how-to-create-personas-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1515180312299-Z1G0CSFV08V6YOUXUB9R/Audience+Personas+Infographic</image:loc>
      <image:title>Infographics - How to Create Marketing Personas Infographic</image:title>
      <image:caption>Creating and defining your ideal target audience in marketing starts with creating personas. You start creating personas by researching areas like demographic details of your target audience, the goals and challenges of your target audience, the psychographics of your target audience, and how to reach your target audience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/email-marketing-strategy-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1515179385061-KPKU024DPREH0TI264HO/Email+Marketing+Strategy+Infographic</image:loc>
      <image:title>Infographics - Email Marketing Strategy Infographic</image:title>
      <image:caption>Out of any marketing channel, email marketing delivers the best ROI at 73%. It allows you to offer personalized, relevant messages in a way that is inexpensive, simple, and quick. Strengthen the relationship and communication with your subscribers by boosting open rates, encouraging forwards and shares, as well as increasing click-through-rate. See the infographic below for tips related to subject lines, delivery times, CTAs, and more!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/marketing-personality-types-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1515179276927-2RK89GV1LUGRTMZBZG4O/marketing+to+personality+types+infographic</image:loc>
      <image:title>Infographics - Marketing to Different Personality Types Infographic</image:title>
      <image:caption>The individuals you are marketing to all have personalities as varied as their needs, so you need to be able to market to different personality types. To maximize your success, adapt your tactics to these four personality types. The four types are Assertive, Animated, Amiable and Analytical. Assertive personality types are results focused, goal oriented and professional. Those who are animated are sympathetic, relationship and result focused, and have defined expectations. Amiable individuals are relationship focused, social, tend to lose focus and have a low attention span. Analytical personalities are detailed, informed, stick to deadlines, make decisions slowly, and are very serious.  Make sure to put together a way of explaining your product or service that will resound best with each individual’s personality, and present it in an easily understandable way. This will help you "a"ce those marketing efforts!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/empathy-marketing-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1515179107512-2FBSJPUXGCMQ2HS0QTCT/empathy+in+marketing</image:loc>
      <image:title>Infographics - Empathy in Marketing Infographic</image:title>
      <image:caption>Empathy is not meant to promote nor sell one’s product.  Marketers should leverage empathy by putting the consumer’s best interests at heart, feeling their concerns, and seeking a solution that is beneficial to their everyday life. In order to do this, it takes S.O.U.L. What does it mean to have SOUL? It means to SEPARATE yourself from work, to OBSERVE, UNDERSTAND, and LEAVE an impact on your consumers. Focus on your consumer's feelings and your brand will benefit and thrive from it.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/emotions-in-marketing-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1515178889232-PCLS9VXPNJP0K1LW3CZS/Emotions+in+Marketing</image:loc>
      <image:title>Infographics - Using Emotions to Enhance Marketing</image:title>
      <image:caption>Emotions play a crucial role in the way marketer's frame their content. It allows marketers to discover what consumers actually want. When evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, and facts). Emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content by a factor of 3-to-1 for television commercials and 2-to-1 for print ads. When data and stories are used together, audiences are moved both emotionally and intellectually.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/search-engine-optimization-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1515178756048-2JNAP31CDGLHRGJRCS6O/SEO+Infographic</image:loc>
      <image:title>Infographics - All You Need to Know about SEO</image:title>
      <image:caption>Search engine optimization (SEO) is a critical factor for driving website traffic. Search engines represent an opportunity for marketers to have their brand discovered by the right potential customers. Some of the most important factors to take into account when improving your SEO include usage data, the perceived value of a page, going mobile friendly, readability and design. With Google's recently adjusted algorithms and the new tweaks in paid search, it's important to leverage the factors above. Two large advantages of SEO are that it helps boost paid search efforts, and allows for your quality content to still get viewed on multiple search engines, despite the vast amount of data online.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/remote-work-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1515178615332-1L6SNWAOAZ5GMO7K4TZH/Remote+Work+Infographic</image:loc>
      <image:title>Infographics - How to Boost Productivity When Working from Home Infographic</image:title>
      <image:caption>Thinking about working from home, or already are, and looking at how to be the most productive and have more structure in your day? Working remotely has been on the rise and is predicted to rise at an faster rate in the future. Telecommuting has risen by 79% since 2005. A better work-life balance, lower stress levels, and higher productivity has changed people’s perception of traditional office environments. Check out this infographic for steps to determine the right remote work environment, create structure in your day, collaborate across teams, and the overall benefits of working from home.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/agencysparks-4th-anniversary-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1533764995879-FQBSM9EEWGPR32LCOTIS/AgencySparks%2Bgrowth%2B2014-2017.png</image:loc>
      <image:title>Infographics - Setup 4th Anniversary Infographic</image:title>
      <image:caption>AgencySparks has evolved over the last four years through the hard work and dedication of the team and agency partners. The number of introductions, agency partners, events, and deals closed have significantly increased since the founding of the company.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/data-marketing-campaigns-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1492108992946-4VV9FIE6A2OXWAEW2S16/data-marketing-campaign-infographic</image:loc>
      <image:title>Infographics - How to Use Data to Run Successful Marketing Campaigns Infographic</image:title>
      <image:caption>What's one of the best and most effective ways to run a marketing campaign? Using company and customer data correctly is definitely one way! It’s essential that customers get sent the right messages in ways that are easily translatable to them. These messages can be tested for quality at a much higher rate with marketing automation. The 4 easy steps above will help you effectively use data in your marketing efforts and develop an effective marketing strategy. These steps include building KPIs for your product, investing in marketing automation, tuning into your customer's voice via social media, and meeting weekly with your team to review key metrics.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/analytics-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1492108840665-O3PNIKCBVSVADPEOM8KE/measuringsuccess-analytics</image:loc>
      <image:title>Infographics - Measuring Success: Align Digital Metrics with KPIs Infographic</image:title>
      <image:caption>How to use analytics to measure success in the digital age. Unfortunately for marketers, the emergence of big data has coincided with even bigger questions (and sometimes, bigger problems) around what an optimal measurement model should look like: Which metrics are important to track? How do seemingly unimportant metrics like impressions translate into revenue? Which metrics are most important to the internal stakeholders of the company? The abundance of data in the realm of digital marketing has enabled marketers to cherry-pick stats that support a specific case. In practice, marketers sometimes even convince themselves that because some metrics are moving in the right direction, they must be achieving business objectives… which leads to inevitable frustration when other company stakeholders see the situation differently.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/positioning-marketing-agencies-for-growth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1488820046510-HSTUX3SD047GPARCLHQO/agencysparks+-+7+ways+to+position+your+marketing+agency+for+growth</image:loc>
      <image:title>Infographics - 7 Ways to Position a Marketing Agency for Growth Infographic</image:title>
      <image:caption>Growth doesn't happen accidentally; it comes with hard work, determination, and the right positioning. Not preparing correctly for growth can end up hurting you in the long run. If you are looking to grow your agency in any way, whether it's the skills of your employees, what your agency offers, or overall size, these 7 tips will help prepare you for when growth happens. The 7 ways to position your agency for growth include: Know who your agency is Know who your clients are Differentiate yourself Help clients understand what you do Understand your capabilities and limitations Establish your policies up front Don't be afraid to start small Growth takes time and can be measured and managed. If you focus on your current client relationships and honing in on what you do best, growth will happen naturally. And when it does, the tips above will allow you to be ready to take advantage of that growth.  </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/gamification-in-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1483736780928-QTKW36B99PJ3J54Q1B64/Using+Gamification+to+Engage+Your+Customers</image:loc>
      <image:title>Infographics - Using Gamification to Engage Your Customers Infographic</image:title>
      <image:caption>Using Gamification in Marketing to Engage more customers</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1483736826902-ARZB8I67EOFYZV15938B/Gamify+Marketing+-+Statistics+on+Gamification</image:loc>
      <image:title>Infographics - Using Gamification to Engage Your Customers Infographic</image:title>
      <image:caption>How to gamify your marketing experience. Gamification in marketing provides an engaging experience for consumers. Increasing the interaction and involvement of the consumer with the brand leads to brand loyalty and influence.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/10-things-that-require-zero-talent</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1483736580202-KIDLBJS5ETTE4QDUZ1N6/10+Things+that+Require+Zero+Talent+-+How+to+Be+Successful</image:loc>
      <image:title>Infographics - 10 Things that Require Zero Talent Infographic</image:title>
      <image:caption>10 things that require zero talent. How to be more successful in your job: 10 Tips</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/crm-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1480446000696-4M23AM73NZSONLIWWU7N/Customer+Relationship+Management+CRM+Infographic</image:loc>
      <image:title>Infographics - CRM 101 Infographic</image:title>
      <image:caption>Customer Relationship Management, or CRM systems have become an integral part of every business, big or small. According to BuyerZone, 91% of companies with more than 11 employees now use CRM software. Forbes has also noted that the CRM market is anticipated to be worth $37 billion in 2017. A CRM system keeps a 360 degree overview of each customer in order to serve them relevant information, all while taking into account their previous interactions. It optimizes communication, helps with lead generation, drives higher ROI, and improves efficiency by saving both time and money. Evaluate the lifetime value of customers, while enhancing their overall experience all at once. Nucleus Research even found that CRM gives an average of $8.71 for every $1 spent! What more is there to ask for?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/market-segmentation-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478288220550-TGNGY2NFOK4HN5SWBKUP/Market+Segmentation+Infographic+FINAL.png</image:loc>
      <image:title>Infographics - Finding Your Target Market with Market Segmentation Infographic</image:title>
      <image:caption>When it comes to selecting the right target market for your brand, there are several steps you need to take to get there. Segmentation can be described as the process of creating small segments within a broad market in order to identify the right customers. Segmentation can help with meeting your customer's needs. The 8 steps shown above, from Management Study Guide, emphasize the importance of identifying the needs and expectations of your audience,  creating sub-segments, and reviewing the demands of your target audience frequently. Make sure to research the size of your target market in order to help forecast sales and avoid poor market segmentation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/viral-content-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478191768618-PR8756JAAQ2SOUJQ559U/Making+your+content+go+viral+infographic+-+AgencySparks</image:loc>
      <image:title>Infographics - Making Your Content Go Viral Infographic</image:title>
      <image:caption>How to make your content go viral - Infographic - AgencySparks</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/marketing-career-path-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478191691694-0QINFUAE2LQF7MSSCLKS/Marketing+Career+Path+Infographic+-+AgencySparks</image:loc>
      <image:title>Infographics - Evolution of a Career in Marketing</image:title>
      <image:caption>Marketing Career Path - Infographic When entering the job market after graduation, many students are unaware of how they will progress through a career in marketing. The evolution of a marketing career generally involves 5 different position levels; coordinator/specialist, manager, director, VP, and C-Suite. More technical skills are required towards the beginning or your marketing career and more leadership skills are needed as you progress through your career path. Salaries will range from roughly $35,000 to $160,000. Generally, it will take around 20 years of experience to get to the C-Suite level. Learn more about responsibilities for each level, salaries, job length, and sample career paths above!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/video-marketing-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478191639157-4N7I9E4K2B5GZE09E9EO/Video+Marketing+Infographic</image:loc>
      <image:title>Infographics - How to Tell a Story through Video</image:title>
      <image:caption>Video Marketing Infographic - AgencySparks   Video marketing has become one of the most effective and inexpensive ways to promote a brand, but 92% of consumers want advertising that feels like a story. Telling a story through video is much more concise than a sales pitch. 70% say that video is a better conversion tool than any other type of content. Video storytelling is also cost-effective, saves time, and reduces confusion among customers. Be authentic, compelling, and keep your audience in mind with a sales-free approach. Check out more tips for effective video visuals in the image above!</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/social-media-platforms-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478191584169-GZ6L625H34MNBILCKPBX/Which+Social+Media+Platform+is+Right+for+Your+Brand%3F+-+Infographic</image:loc>
      <image:title>Infographics - Which Social Media Platform is Right for Your Brand?</image:title>
      <image:caption>Which social media platform is right for your brand? - Infographic   Overwhelmed by the variety of social media platforms? In the infographic above, discover the social media platform(s) that make sense for your brand. Facebook is great for social sharing, a wide demographic, photos/videos, carousel image ads, and making connections. Twitter's micro-blogging, customer service, and real-time updates are great for 18-49 year-old males. Instagram is a mobile-based social network that is used by more women than men, with a majority being 18-29 years old. This platform can be used for behind-the scenes footage and has 58x more engagement than Facebook! Snapchat's time-sensitive visuals work best for female college students through use of coupon codes and sneak peak details. Which social media fits your brand best?</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/email-marketing-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478191493758-0TI7H8HDLYWYAGBV0IWV/Why+Consumers+Unsubscribe+-+Infographic+-+AgencySparks</image:loc>
      <image:title>Infographics - Email Marketing - Why Consumers Unsubscribe</image:title>
      <image:caption>Reasons why consumers unsubscribe from email lists - Infographic   Are you frustrated and keep wondering why consumers are unsubscribing to your emails? Email is still a widely and heavily used platform, with the average person sending and receiving 123 emails a day! To retain subscribers, be sure to take frequency, relevancy, and trust into account. Find the perfect balance of being consistent and make content valuable.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/content-marketing-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478191428531-1ZTXRJQYZRMUOH1181UV/Content+Marketing+Infographic+-+AgencySparks</image:loc>
      <image:title>Infographics - Custom Content - The Future of Marketing</image:title>
      <image:caption>Content is King Infographic - AgencySparks   Content is crucial and should be at the forefront of your business strategy. 78% of CMOs believe custom content is the future of marketing. Custom content is useful, generates more leads, and produces positive ROI. By catering to your consumer's interests,  this will show you want to build good relationships with them. Your customers are at the heart of your business; create a holistic experience for them, digitalize everything, and tell a story about your brand.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/marketerstoolbox-tools-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478191313692-MX1T0CGK7W2XC0CZB3TO/%23marketerstoolbox+reading%2Fwriting+tools</image:loc>
      <image:title>Infographics - 3 Tools in the #MarketersToolbox to Help You Read &amp; Write More Efficiently</image:title>
      <image:caption>Taken from our #MarketersToolbox series, shown above are 3 useful reading and writing tools; Squirt, Blinkist, and Grammarly. To read faster and more efficiently, Squirt is the tool to use. Too many books you want to read? Try Blinkist's condensed versions of books to work smarter, not harder. Grammarly allows you to write more efficiently and effectively while typing by simply adding an extension in your browser.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/boosting-creativity-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478191241106-ZRVBQ2PRAZMVE1S8YTNG/How+to+Boost+Your+Creativity+-+infographic</image:loc>
      <image:title>Infographics - How to Boost Your Creativity in 5 Easy Steps</image:title>
      <image:caption>Feeling burnt out, stuck, or unproductive? Boost your creativity with tips from Mark Johnstone, pictured above. The 5 steps include information, saturation, incubation, illumination and verification.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/multi-agency-model-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478191165449-17I77YLZNHFJW0FQ3MJW/AgencySparks+-+Why+Specialist+Agencies+are+Superior</image:loc>
      <image:title>Infographics - A Case for the Multi-Agency Model</image:title>
      <image:caption>Benefits of specialist marketing agencies infographic - AgencySparks The number of marketing and advertising agencies has skyrocketed in recent years, making today's marketing landscape complex and fragmented. Smart marketers recognize the benefits of the multi-agency model; flexibility, collaboration, and expertise. Specialized agencies are more efficient and have a diverse skill set, but it how do you know which is right for your brand? Through out network of vetted agencies, AgencySparks helps you make and find the right connection and perfect fit for your needs.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/agency-client-relationship-infographic</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1478191085178-Z0HBEOSRQVGOL7EYBR8X/Average+Length+of+Agency-Client+Relationship</image:loc>
      <image:title>Infographics - Couple's Therapy for the Agency-Client Relationship</image:title>
      <image:caption>Agency-Client Relationship Infographic - Marketing Agency-Client Relationship - AgencySparks Marketers are masters at mass communication. So why is the agency-client relationship such a fragmented one? Since 1984, the average duration of the agency-client relationship has decreased from 7.2 years down to now less than 3 years. Tim Leake's 4-point plan for increasing trust, pictured above, provides a little bit of insight into how agencies can combat the new norms of the agency-client relationship.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/big-data</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1477340848892-JEI6FJDFJ68JEX5I2DOJ/Big+Data+Infographic+-+AgencySparks</image:loc>
      <image:title>Infographics - Big Data</image:title>
      <image:caption>What is Big Data? Infographic - AgencySparks Blog - Big Data Infographic   Many are still unsure of exactly what big data is and what it means. It has been on the rise and only keep growing; 90% of all the world’s data has been created in the past 2 years. Big data is the increase and availability of data in our world and it comes from a variety of sources. Big data adds immense value to your company, but there are 3 common traps when it comes to utilizing the data. Forbes gave us some powerful insights, shown above, to learn how to overcome these barriers and take steps towards the right data.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/infographics2/category/Productivity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://setup.us/infographics2/category/Marketing+Trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://setup.us/infographics2/category/Agency-Client+Relations</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/CTR</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/request+for+information</loc>
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    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/trust+tips</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/gamify</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/analysis+paralysis</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/channel</loc>
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  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/HR</loc>
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  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/roles+in+marketing</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/artificial+intelligence</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/managing+workload</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/customer+relationship+management</loc>
    <changefreq>monthly</changefreq>
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  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/request+for+proposal</loc>
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  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/brand+loyalty</loc>
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  </url>
  <url>
    <loc>https://setup.us/infographics2/tag/COVID-19</loc>
    <changefreq>monthly</changefreq>
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    <image:image>
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      <image:title>Brands</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1577468301920-JTVCVVCQ66QQ4MHAZF02/snowwhatwedo.png</image:loc>
      <image:title>In-Network Search | Find a Marketing Agency</image:title>
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    <image:image>
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      <image:title>In-Network Search | Find a Marketing Agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1564418210794-HKKAKYQ564U1E6TGSMLB/chat_bubble___orange.png</image:loc>
      <image:title>In-Network Search | Find a Marketing Agency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1564418263565-CPD9QZM4PV1N7DARVAXB/Connect+to+marketing+agencies</image:loc>
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      <image:title>In-Network Search | Find a Marketing Agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1577466397822-DYVA7DJ1LZ7OFUAWEZFF/redwhatwedo.png</image:loc>
      <image:title>Custom Search | Setup - Agency Search Consultants</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1577467058305-I81SSHVTB8IP3CM4OE3V/snowwhatwedo.png</image:loc>
      <image:title>Custom Search | Setup - Agency Search Consultants</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1564418210794-HKKAKYQ564U1E6TGSMLB/chat_bubble___orange.png</image:loc>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1564418263565-CPD9QZM4PV1N7DARVAXB/Connect+to+marketing+agencies</image:loc>
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      <image:title>Custom Search | Setup - Agency Search Consultants</image:title>
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      <image:title>Custom Search | Setup - Agency Search Consultants</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1577466715314-ITY08DPBCK0URF6LKLNR/Handshake+-+Orangesparksouthlogo.png</image:loc>
      <image:title>Custom Search | Setup - Agency Search Consultants</image:title>
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    <image:image>
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      <image:title>Find a Marketing Agency</image:title>
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    <image:image>
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      <image:title>Find a Marketing Agency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1610588088379-35JH3S1O8PMITFSEG6OP/6-min+%285%29.png</image:loc>
      <image:title>Find a Marketing Agency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1610588084705-S3E7356KS18R5R5KHEMC/5-min+%287%29.png</image:loc>
      <image:title>Find a Marketing Agency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1610588080298-HBOFSG8EOWJ2YJYZW8YJ/4-min+%286%29.png</image:loc>
      <image:title>Find a Marketing Agency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1577463265658-3XVQHBTIQLDH55U00ZE2/Target+-+Orangesparksouthlogo.png</image:loc>
      <image:title>Find a Marketing Agency</image:title>
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    <image:image>
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      <image:title>Find a Marketing Agency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1577463313656-II0RJSK0ZC5GSOK782LR/Chat+Bubble+-+Orangesparksouthlogo.png</image:loc>
      <image:title>Find a Marketing Agency</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1577463447613-QH0MWTL79VRQOCOTV7YW/Briefcase+-+Greensparksouthlogo.png</image:loc>
      <image:title>Find a Marketing Agency</image:title>
    </image:image>
    <image:image>
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      <image:title>Find a Marketing Agency</image:title>
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    <image:image>
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      <image:title>Find a Marketing Agency</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1607281798525-HJWDSUCMGUDHI956FO7T/Setup+Logo</image:loc>
      <image:title>Find a Marketing Agency</image:title>
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    <loc>https://setup.us/agency-acquisition</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1564163535462-11RK2UTYNXDPDYUNEPYG/rawpixel-682403-unsplash.jpg</image:loc>
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    <loc>https://setup.us/cmospotlights-old</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1647554000178-VBT25ONY14OQKKZIFEQQ/Lynn+Godfrey+The+Leukemia+%26+Lymphoma+Society+Senior+Vice+President+%2B+CMO+%281%29.png</image:loc>
      <image:title>CMO Spotlight</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/231b87aa-ba96-4fb5-98d2-256c725cdd70/13.png</image:loc>
      <image:title>CMO Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/6c83452f-c63a-49b7-8b63-3e786c2f3718/12.png</image:loc>
      <image:title>CMO Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/85a37ac4-5cb3-4549-8689-bbfa3294a305/13.png</image:loc>
      <image:title>CMO Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/a7b8ed3e-d38d-4c7f-a5ef-05658d0984fe/Email+Signature.png</image:loc>
      <image:title>CMO Spotlight - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1647555028215-MXS4P5FLBAVO8QYHF56Q/logo+cmo.png</image:loc>
      <image:title>CMO Spotlight</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1647555028329-BY5105VEHHRBKTFTZGK8/logos+cmo+spotlight.png</image:loc>
      <image:title>CMO Spotlight</image:title>
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    <loc>https://setup.us/how-we-help-agency-matchmaking</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1564418210794-HKKAKYQ564U1E6TGSMLB/chat_bubble___orange.png</image:loc>
      <image:title>How We Help - Agency Matchmaking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1564418281189-3YDY4W3QCS2RFYLXPP1E/Analyze+marketing+agencies</image:loc>
      <image:title>How We Help - Agency Matchmaking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1564418263565-CPD9QZM4PV1N7DARVAXB/Connect+to+marketing+agencies</image:loc>
      <image:title>How We Help - Agency Matchmaking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/c81bd0c0-8f16-4312-8321-16e84e6f25aa/Setup-Banner+%E2%80%93+3.png</image:loc>
      <image:title>How We Help - Agency Matchmaking - “Highly Recommend Setup”</image:title>
      <image:caption>“At Brooks Running, we needed to find an agency to support our retail marketing efforts. Setup helped us through the entire process, from the initial stakeholder interviews to understand the needs of my team to build out the perfect agency profile, creating a long list, narrowing it to a shortlist, issuing requests for information (RFIs) to narrow the field further, create and distribute requests for proposal (RFPs), and ultimately listen to finalist presentations and help us choose the best agency for our needs. Without Setup, not only would we have struggled to find the right agency, the process would have bogged down our team, keeping us from doing critical ongoing work. We highly recommend Setup to any brand looking for a Custom Agency Search to find their perfect marketing agency.” Ed Riegert III, Brooks Running</image:caption>
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      <image:caption>“I attended a Setup #MarketersBreakfast last year where I was able to connect with several like-minded marketers. There at the breakfast, I met an agency that seemed perfect for what we were trying to accomplish at Rollins/Orkin, so I decided to give them a three-month pilot. Now we have signed a full scope of work and that agency has a ‘seat at our inter-agency table.’ Thanks to Setup for connecting us with the best marketing people and resources.” Brian Harrison, Rollins, Inc</image:caption>
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      <image:caption>"Sometimes, marketing organizations within companies are missing capacity or a specific capability. Setup saved us time and resources by connecting us with a well-vetted marketing agency that could function as an extension of our team." Tim Hernquist, Jabra</image:caption>
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      <image:caption>“Setup was very helpful in setting up a speed-dating session for agency introductions and establishing a framework for efficient and effective meetings. The process was quick and useful in identifying partners who could provide beneficial services to our brand - both immediately and as our marketing initiatives evolve.” Mindy Zeh, Cardlytics</image:caption>
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      <image:title>How We Help - Agency Assessment - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Melissa Minihan, VP of Digital Commerce and Marketing, Veritiv</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Home Page - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>How We Help - Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>How We Help - Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/b6726433-82e8-45cc-826a-73b4ef62f481/improv+madeline.jpg</image:loc>
      <image:title>How We Help - Team Building - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-12-14</lastmod>
    <image:image>
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      <image:title>How We Help</image:title>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/dcbccc9a-36c2-4653-a68d-87297899e3b0/Checklist+-+Yellow.png</image:loc>
      <image:title>How We Help - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/3c581134-f869-45cf-bb86-1c5b276deed4/Bar+Graph+-+Yellow.png</image:loc>
      <image:title>How We Help - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/5428691b-4695-4ecd-842a-73306b8871ad/Person+in+Magnifying+Glass+-+Orange.png</image:loc>
      <image:title>How We Help - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>How We Help - “Highly Recommend Setup”</image:title>
      <image:caption>Without Setup, not only would we have struggled to find the right agency, the process would have bogged down our team, keeping us from doing critical ongoing work. We highly recommend Setup to any brand looking for a Custom Agency Search to find their perfect marketing agency.” Ed Riegert III, Brooks Running</image:caption>
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    <image:image>
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      <image:caption>“Setup was very helpful in setting up a speed-dating session for agency introductions and establishing a framework for efficient and effective meetings. The process was quick and useful in identifying partners who could provide beneficial services to our brand - both immediately and as our marketing initiatives evolve.” Mindy Zeh, Cardlytics</image:caption>
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    <image:image>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1704224150161-B2MDQNW4J6BOZFIS17DJ/5.png</image:loc>
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    <loc>https://setup.us/cmospotlights</loc>
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    <lastmod>2024-12-17</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hiring the Right Agency</image:title>
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      <image:title>Hiring the Right Agency</image:title>
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      <image:title>Hiring the Right Agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/21f76d36-e4d5-4133-aad6-d3d75e5d6179/5.png</image:loc>
      <image:title>Hiring the Right Agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hiring the Right Agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hiring the Right Agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hiring the Right Agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Hiring the Right Agency - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://setup.us/success-story-collection</loc>
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    <loc>https://setup.us/success-story-collection/retail-consumer-brands-home-improvement-content-marketing</loc>
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    <lastmod>2025-02-25</lastmod>
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      <image:title>Success Stories Collection Page - Boosting Appliance Sales with Content Marketing &amp;amp; Digital Engagement - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://setup.us/success-story-collection/health-well-being-healthcare-digital-media-planning-buying-crm</loc>
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    <lastmod>2025-02-25</lastmod>
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      <image:title>Success Stories Collection Page - Boosting Customer Engagement Through Targeted Email + CRM Strategies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://setup.us/success-story-collection/health-well-being-healthcare-digital-media-planning-buying</loc>
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    <lastmod>2025-02-25</lastmod>
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      <image:title>Success Stories Collection Page - Driving Healthcare Growth Through Strategic Media Partnerships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-02-25</lastmod>
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      <image:title>Success Stories Collection Page - Expanding Market Reach for a Growing Fintech Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://setup.us/success-story-collection/retail-consumer-beverage-internal-pr-design</loc>
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    <lastmod>2025-02-25</lastmod>
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      <image:title>Success Stories Collection Page - Showcasing Sustainability through Impactful PR &amp;amp; Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://setup.us/success-story-collection/homebuilding-construction-digital</loc>
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      <image:title>Success Stories Collection Page - Enhancing Digital Engagement for a Leading Homebuilder - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-02-25</lastmod>
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      <image:title>Success Stories Collection Page - Digital Transformation for a Leading B2B Distributor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2025-02-25</lastmod>
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      <image:title>Success Stories Collection Page - Boosting Franchise Engagement with Strategic Social Media - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/success-story-collection/lifestyle-global-hospitality</loc>
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    <lastmod>2025-02-25</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/success-story-collection/b2b-distributor-alignment</loc>
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    <lastmod>2025-02-25</lastmod>
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      <image:title>Success Stories Collection Page - Streamlining Marketing Alignment for a Leading Distributor - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <lastmod>2025-02-25</lastmod>
    <image:image>
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      <image:title>Success Stories Collection Page - Tapping New Markets for a Leading Craft Brewery - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://setup.us/success-story-collection/flooring-manufacturer-digital-event</loc>
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    <lastmod>2025-02-25</lastmod>
    <image:image>
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      <image:title>Success Stories Collection Page - Elevating Digital + Event Marketing for a Flooring Manufacturer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://setup.us/success-story-collection/lifestyle-quick-service-chain-engagement</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/8bf613df-b912-40c6-9022-1e9f661c615c/Setup+Case+Study+-Expanding+Brand+Awareness+for+a+Leading+Quick-Service+Restaurant+Chain</image:loc>
      <image:title>Success Stories Collection Page - Amplifying Brand Awareness for a QSR Chain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/success-story-collection/lifestyle-b2b-hospitality</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
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      <image:title>Success Stories Collection Page - Elevating B2B Brand Perception for a Global Hospitality Leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://setup.us/success-story-collection/financial-business-advisor-insurer</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/aba5964d-c12f-4fec-ab20-eb83cd8c7c0a/Setup+Case+Study+-+Expanding+Social+Media+Engagement+for+a+Global+Specialty+Insurer</image:loc>
      <image:title>Success Stories Collection Page - Boosting Social Engagement for a Global Specialty Insurer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://setup.us/success-story-collection/financial-business-advisor-fintech</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/074b942d-14a8-456f-8186-467a43be21f8/Setup+Case+Study+-+Strengthening+Digital+Marketing+for+a+Leading+U.S.+Fintech+Company</image:loc>
      <image:title>Success Stories Collection Page - Strengthening Digital Marketing for a Leading U.S. Fintech - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/success-story-collection/nonprofit-social-cause-youth-development</loc>
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    <lastmod>2025-02-25</lastmod>
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      <image:title>Success Stories Collection Page - Enhancing Digital Engagement for a National Youth Nonprofit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/success-story-collection/high-tech-innovation-software-provider-seo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
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      <image:title>Success Stories Collection Page - Revamping Web Presence + SEO Strategy for a Leading CPM Software Provider - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://setup.us/success-story-collection/high-tech-innovation-corporate-performance-video</loc>
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    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/success-story-collection/lifestyle-sports-digital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/f560078c-3b2c-4dbd-9529-504034e03853/Setup+Case+Study+-+Boosting+Digital+Presence+%2B+Credibility+for+a+Global+Sports+Brand</image:loc>
      <image:title>Success Stories Collection Page - Boosting Retail Impact for a Performance Footwear Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/success-story-collection/nonprofit-social-cause-donor-engagement</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/3a7fd784-a6cc-4d00-bb13-6e5143465850/Setup+Case+Study+-+Revamping+a+Nonprofit%E2%80%99s+Website+for+Donor+Engagement+%2B+Modernization</image:loc>
      <image:title>Success Stories Collection Page - Revamping a Conservation Nonprofit’s Website for Modern Giving - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/success-story-collection/financial-business-advisor-fintech-b2b2c</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/8d894695-bb7f-4c23-b88a-020bff5fab52/Setup+Case+Study+-+Supporting+a+Fintech+Leader%E2%80%99s+Transition+to+a+B2B2C+Model</image:loc>
      <image:title>Success Stories Collection Page - Supporting a Fintech Leader’s Shift to B2B2C - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/success-story-collection/lifestyle-salon-franchise-digital</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/0ec98ebd-a706-4ddb-9e81-02dae455e18d/Setup+Case+Study+-+Enhancing+Digital+Experience+for+a+Leading+Salon+Franchise</image:loc>
      <image:title>Success Stories Collection Page - Enhancing a Leading Salon Franchise’s Digital Experience - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/success-story-collection/lifestyle-retail-footwear-performance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/52587680-771e-49bd-bd4e-44e1ac75374c/Setup+Case+Study+-+Elevating+Retail+Presence+for+a+Premium+Performance+Footwear+Brand</image:loc>
      <image:title>Success Stories Collection Page - Elevating Retail Presence for a Premium Performance Footwear Brand - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/success-story-collection/high-tech-innovation-fintech-college-platform</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/ec12e385-5d62-49ec-869b-0301dee54848/Setup+Case+Study+-+Engaging+College+Sports+Fans+Through+a+Fintech+Platform</image:loc>
      <image:title>Success Stories Collection Page - Engaging College Sports Fans Through a Fintech Platform - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/success-story-collection/health-wellbeing-rx-to-otc-website-video</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/0a2e4d5b-d8ca-422c-8318-a3d499f1d3cf/Instagram+GridSocial+Post+%2829%29.png</image:loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>2023 Marketing Relationship Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>2023 Marketing Relationship Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>2023 Marketing Relationship Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>2023 Marketing Relationship Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>2023 Marketing Relationship Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The 2024 Marketing Relationship Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The 2024 Marketing Relationship Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/90bc52e6-141a-4b2b-b805-0f316e89e2a1/Untitled+design+%2810%29.jpg</image:loc>
      <image:title>The 2024 Marketing Relationship Survey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Client Testimonial - Thank you for your partnership! Would you like to give a Testimonial?</image:title>
      <image:caption>Your experience working with Setup is important to us. We'd appreciate it if you could take a moment to share your thoughts on how our services have impacted your Brand. Your feedback not only helps us improve, but also serves as a valuable resource for other organizations seeking marketing support.</image:caption>
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      <image:title>Client Testimonial - Thank you for your help! The Setup Team</image:title>
      <image:caption>We look forward to continuing to connect you with the best people and resources.</image:caption>
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      <image:title>Partner Testimonial - Thank you for your partnership! Would you like to give a Testimonial?</image:title>
      <image:caption>Your experience working with Setup is important to us. We'd appreciate it if you could take a moment to share your thoughts on how our services have impacted your Agency. Your feedback helps us become a better, more effective partner, and helps our business grow.</image:caption>
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    <image:image>
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      <image:caption>We look forward to continuing to connect you with the best people and resources.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Setup + Running - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/7be4cb5e-c13c-4eae-aaf3-9e8b6658e83f/Setup+Case+Study+for+Skechers</image:loc>
      <image:title>Setup + Running - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/agency-mastermind-testimonial</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-10-30</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/ff6ef10e-e35a-4d95-80ee-75054cc08081/Copy+of+3V6A8425.jpg</image:loc>
      <image:title>Agency Mastermind Testimonial - Thank you for working with us! Would you like to give a Testimonial?</image:title>
      <image:caption>Your experience working with Setup is important to us. We'd appreciate it if you could take a moment to share your thoughts on how our services have impacted your Agency. Your feedback helps us become a better, more effective partner, and helps our business grow.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1df0ac1c-0e0d-45c2-acaa-da802db6d560/Setup+Team.jpg</image:loc>
      <image:title>Agency Mastermind Testimonial - Thank you for your help! The Setup Team</image:title>
      <image:caption>We look forward to continuing to connect you with the best people and resources.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/success-stories</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
  </url>
  <url>
    <loc>https://setup.us/success-stories-high-tech-innovation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
  </url>
  <url>
    <loc>https://setup.us/success-stories-lifestyle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
  </url>
  <url>
    <loc>https://setup.us/success-stories-health-well-being-brands</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
  </url>
  <url>
    <loc>https://setup.us/success-stories-financial-business-advisor-brands</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
  </url>
  <url>
    <loc>https://setup.us/success-stories-retail-consumer-brands</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
  </url>
  <url>
    <loc>https://setup.us/success-stories-nonprofit-social-impact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
  </url>
  <url>
    <loc>https://setup.us/success-stories-diverse-specialized-industries</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
  </url>
  <url>
    <loc>https://setup.us/agencies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-06-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/3242f950-8c08-4601-a6a0-3df1f05f0d28/Winning+Pitch+Toolkit+Image.png</image:loc>
      <image:title>Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/a299fbf7-68f3-410b-85cc-6fc776b3c358/Outcome+Focused+Storytelling.png</image:loc>
      <image:title>Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/7ba9162f-87d3-4553-b04a-87c0255bfbaa/Pitch+Perfect+Checklist+Image+%281%29.png</image:loc>
      <image:title>Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/brands</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-09-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/4777f693-f7a6-4745-a7fa-a49a90e910ae/MARKETING+Organization+2.png</image:loc>
      <image:title>Brands - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/growth-and-partnerships-manager</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-07</lastmod>
  </url>
  <url>
    <loc>https://setup.us/certifiedbysetup</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-29</lastmod>
  </url>
  <url>
    <loc>https://setup.us/certified-by-setup-criteria</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-03-23</lastmod>
  </url>
  <url>
    <loc>https://setup.us/marketing-guides-agencies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/3242f950-8c08-4601-a6a0-3df1f05f0d28/Winning+Pitch+Toolkit+Image.png</image:loc>
      <image:title>Marketing Guides for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/923f8f11-667f-4892-b27b-d68fefaf3163/Moment+Method+Framework+Image.png</image:loc>
      <image:title>Marketing Guides for Agencies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/64401549-724c-4395-b030-c5bbc0f869e4/Proposal+Win+Themes+Image.png</image:loc>
      <image:title>Marketing Guides for Agencies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/a299fbf7-68f3-410b-85cc-6fc776b3c358/Outcome+Focused+Storytelling.png</image:loc>
      <image:title>Marketing Guides for Agencies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1372bcd2-1fa4-4c82-9b44-6d4bd7198f47/Winning+Pitch+Template+Image.png</image:loc>
      <image:title>Marketing Guides for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/7ba9162f-87d3-4553-b04a-87c0255bfbaa/Pitch+Perfect+Checklist+Image+%281%29.png</image:loc>
      <image:title>Marketing Guides for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/71abef01-1a4e-40f2-b4ea-4552bac2a84a/Marketing+Relationship+Survey+Image.png</image:loc>
      <image:title>Marketing Guides for Agencies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/winning-pitch-toolkit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/29743852-ac9c-4d71-87b8-c729780cc76c/Winning+Pitch+Toolkit+Infographic+%2813%29.png</image:loc>
      <image:title>Winning Pitch Toolkit</image:title>
      <image:caption>Evaluate your existing partners with this free agency evaluation scorecard.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/923f8f11-667f-4892-b27b-d68fefaf3163/Moment+Method+Framework+Image.png</image:loc>
      <image:title>Winning Pitch Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/64401549-724c-4395-b030-c5bbc0f869e4/Proposal+Win+Themes+Image.png</image:loc>
      <image:title>Winning Pitch Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/a299fbf7-68f3-410b-85cc-6fc776b3c358/Outcome+Focused+Storytelling.png</image:loc>
      <image:title>Winning Pitch Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1372bcd2-1fa4-4c82-9b44-6d4bd7198f47/Winning+Pitch+Template+Image.png</image:loc>
      <image:title>Winning Pitch Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/7ba9162f-87d3-4553-b04a-87c0255bfbaa/Pitch+Perfect+Checklist+Image+%281%29.png</image:loc>
      <image:title>Winning Pitch Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/71abef01-1a4e-40f2-b4ea-4552bac2a84a/Marketing+Relationship+Survey+Image.png</image:loc>
      <image:title>Winning Pitch Toolkit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/art-of-the-pitch-playbook</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/71ff8102-21ac-4b19-af4d-2c4fce93b542/Art+of+the+Pitch+Landscape+Infographic+%281200+x+628+px%29.png</image:loc>
      <image:title>Art of the Pitch Playbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/a2681837-a965-4e3b-b333-f43d3e90ec31/Post+2+%E2%80%93+Differentiation+Spotlight.png</image:loc>
      <image:title>Art of the Pitch Playbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1f78f062-9ee2-4118-aa12-5d913c9680ba/Brand+Alignment+Focus+%281%29.png</image:loc>
      <image:title>Art of the Pitch Playbook</image:title>
      <image:caption>What is the difference between an RFP (request for proposal) and an RFI (request for information)?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/b936f013-190e-4c59-a8a4-3ac1a649500a/Storytelling+.png</image:loc>
      <image:title>Art of the Pitch Playbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/6311a0d2-be34-443f-815e-621e9d59d7e2/ROI.png</image:loc>
      <image:title>Art of the Pitch Playbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/f28a8d00-7084-47ab-8ab2-89d0d58ad6fc/Winning+Pitch+Toolkit+Infographic+%2812%29.png</image:loc>
      <image:title>Art of the Pitch Playbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/moment-method-framework</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/8893c57f-961f-4ccc-bdcb-a700412e2b1c/Moment+Method+Picture.png</image:loc>
      <image:title>MOMENT Method Framework - MOMENT Method Framework</image:title>
      <image:caption>Tailor every Proposal to the Brand’s Customer Journey for Maximum Impact.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/4b6caf93-ab57-4ecc-95fd-9a91b2b60c63/Art+of+the+Pitch+Landscape+Infographic+%281200+x+628+px%29+%281200+x+428+px%29+%281%29.png</image:loc>
      <image:title>MOMENT Method Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/3242f950-8c08-4601-a6a0-3df1f05f0d28/Winning+Pitch+Toolkit+Image.png</image:loc>
      <image:title>MOMENT Method Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/64401549-724c-4395-b030-c5bbc0f869e4/Proposal+Win+Themes+Image.png</image:loc>
      <image:title>MOMENT Method Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/a299fbf7-68f3-410b-85cc-6fc776b3c358/Outcome+Focused+Storytelling.png</image:loc>
      <image:title>MOMENT Method Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1372bcd2-1fa4-4c82-9b44-6d4bd7198f47/Winning+Pitch+Template+Image.png</image:loc>
      <image:title>MOMENT Method Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/7ba9162f-87d3-4553-b04a-87c0255bfbaa/Pitch+Perfect+Checklist+Image+%281%29.png</image:loc>
      <image:title>MOMENT Method Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/71abef01-1a4e-40f2-b4ea-4552bac2a84a/Marketing+Relationship+Survey+Image.png</image:loc>
      <image:title>MOMENT Method Framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/proposal-win-themes-guide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/33565024-568c-477d-85d1-2f4f86ecafd9/Proposal+Win+Themes.png</image:loc>
      <image:title>Proposal Win Themes Guide - Proposal Win Themes</image:title>
      <image:caption>A Strategic Guide to Craft Your Agency’s Unique, Client-Focused Message</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/d270469e-4cfa-4ea9-a54f-7470e98c8932/Winning+Pitch+Toolkit+Infographic+%2816%29.png</image:loc>
      <image:title>Proposal Win Themes Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/923f8f11-667f-4892-b27b-d68fefaf3163/Moment+Method+Framework+Image.png</image:loc>
      <image:title>Proposal Win Themes Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/3242f950-8c08-4601-a6a0-3df1f05f0d28/Winning+Pitch+Toolkit+Image.png</image:loc>
      <image:title>Proposal Win Themes Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/a299fbf7-68f3-410b-85cc-6fc776b3c358/Outcome+Focused+Storytelling.png</image:loc>
      <image:title>Proposal Win Themes Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/1372bcd2-1fa4-4c82-9b44-6d4bd7198f47/Winning+Pitch+Template+Image.png</image:loc>
      <image:title>Proposal Win Themes Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/7ba9162f-87d3-4553-b04a-87c0255bfbaa/Pitch+Perfect+Checklist+Image+%281%29.png</image:loc>
      <image:title>Proposal Win Themes Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/71abef01-1a4e-40f2-b4ea-4552bac2a84a/Marketing+Relationship+Survey+Image.png</image:loc>
      <image:title>Proposal Win Themes Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://setup.us/the-outcome-focused-storytelling-guide</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/6705ec23-de23-42a9-9d6e-89fac706df50/Outcome+Focused+Storytelling.png</image:loc>
      <image:title>The Outcome-Focused Storytelling Guide - Outcome-Focused Storytelling</image:title>
      <image:caption>Craft Outcome-Driven Pitches That Prove ROI and Win Clients</image:caption>
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    <image:image>
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      <image:title>The Outcome-Focused Storytelling Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Outcome-Focused Storytelling Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Outcome-Focused Storytelling Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Outcome-Focused Storytelling Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>The Outcome-Focused Storytelling Guide - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Winning Pitch Template - Winning Pitch Template</image:title>
      <image:caption>A Plug-and-Play Deck Outline to Spotlight Your Agency’s Strengths and Close More Deals</image:caption>
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      <image:title>Winning Pitch Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/923f8f11-667f-4892-b27b-d68fefaf3163/Moment+Method+Framework+Image.png</image:loc>
      <image:title>Winning Pitch Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/64401549-724c-4395-b030-c5bbc0f869e4/Proposal+Win+Themes+Image.png</image:loc>
      <image:title>Winning Pitch Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/a299fbf7-68f3-410b-85cc-6fc776b3c358/Outcome+Focused+Storytelling.png</image:loc>
      <image:title>Winning Pitch Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Winning Pitch Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/7ba9162f-87d3-4553-b04a-87c0255bfbaa/Pitch+Perfect+Checklist+Image+%281%29.png</image:loc>
      <image:title>Winning Pitch Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/71abef01-1a4e-40f2-b4ea-4552bac2a84a/Marketing+Relationship+Survey+Image.png</image:loc>
      <image:title>Winning Pitch Template - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Pitch Perfect Checklist - Pitch Perfect Checklist</image:title>
      <image:caption>Ensure Your Agency Delivers a Powerful, Persuasive Pitch Every Time</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/20b7ae69-42ac-462e-95b9-cf03fc12092b/Pitch+Perfect+Checklist+Graphic.png</image:loc>
      <image:title>Pitch Perfect Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/923f8f11-667f-4892-b27b-d68fefaf3163/Moment+Method+Framework+Image.png</image:loc>
      <image:title>Pitch Perfect Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/54b5404ce4b05d045de87038/64401549-724c-4395-b030-c5bbc0f869e4/Proposal+Win+Themes+Image.png</image:loc>
      <image:title>Pitch Perfect Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Pitch Perfect Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Pitch Perfect Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Pitch Perfect Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Pitch Perfect Checklist - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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