Out of any marketing channel, email delivers the best ROI at 73%. It allows you to offer personalized, relevant messages in a way that is inexpensive, simple, and quick. Strengthen the relationship and communication with your subscribers by boosting open rates, encouraging forwards and shares, as well as increasing click-through-rate. See the infographic below for tips related to subject lines, delivery times, CTAs, and more!
Read MoreThe individuals you are marketing to all have personalities as varied as their needs, so you need to be able to market to different personality types. To maximize your success, adapt your tactics to these four personality types: Assertive, Animated, Amiable and Analytical. Assertive personality types are results focused, goal oriented and professional. Those who are animated are sympathetic, relationship and result focused, and have defined expectations. Amiable individuals are relationship focused, social, tend to lose focus and have a low attention span. Analytical personalities are detailed, informed, stick to deadlines, make decisions slowly, and are very serious.
Read MoreEmpathy is not meant to promote nor sell one’s product. Marketers should leverage empathy by putting the consumer’s best interests at heart, feeling their concerns, and seeking a solution that is beneficial to their everyday life. In order to do this, it takes S.O.U.L. What does it mean to have SOUL?
Read MoreEmotions play a crucial role in the way marketer's frame their content. It allows marketers to discover what consumers actually want. When evaluating brands, consumers primarily use emotions (personal feelings and experiences) rather than information (brand attributes, features, and facts). Emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content by a factor of 3-to-1 for television commercials and 2-to-1 for print ads. When data and stories are used together, audiences are moved both emotionally and intellectually.
Read MoreSearch engine optimization (SEO) is a critical factor for driving website traffic. Search engines represent an opportunity for marketers to have their brand discovered by the right potential customers. Some of the most important factors to take into account when improving your SEO include usage data, the perceived value of a page, going mobile friendly, readability and design.
Read MoreWhat's one of the best and most effective ways to run a marketing campaign? Using company and customer data correctly is definitely one way! It’s essential that customers get sent the right messages in ways that are easily translatable to them. These messages can be tested for quality at a much higher rate with marketing automation.
Read MoreThe abundance of data in the realm of digital marketing has enabled marketers to cherry-pick stats that support a specific case. In practice, marketers sometimes even convince themselves that because some metrics are moving in the right direction, they must be achieving business objectives… which leads to inevitable frustration when other company stakeholders see the situation differently. How can marketers map out their measurement strategy?
Read MoreGrowth doesn't happen accidentally; it comes with hard work, determination, and the right positioning. Not preparing correctly for growth can end up hurting you in the long run. If you are looking to grow your agency in any way, whether it's the skills of your employees, what your agency offers, or overall size, these 7 tips will help prepare you for when growth happens.
Read MoreGamification in marketing provides an engaging experience for consumers. Increasing the interaction and involvement of the consumer with the brand leads to brand loyalty and influence.
Read MoreCustomer Relationship Management, or CRM systems have become an integral part of every business, big or small. A CRM system keeps a 360 degree overview of each customer in order to serve them relevant information, all while taking into account their previous interactions. It optimizes communication, helps with lead generation, drives higher ROI, and improves efficiency by saving both time and money. Evaluate the lifetime value of customers, while enhancing their overall experience all at once.
Read More
