Did you know that the average agency-client relationship is less than three years?
In the United States alone, there are over 120,000 marketing agencies offering a wide range of marketing services.... so clients searching for the right marketing services can feel a lot like looking for a needle in a haystack. Find an ad agency - the right one.
What's inside this guide...
44 pages of vital information on how to navigate the ad agency process, including interactive worksheets after each chapter. You'll learn:
PART 1 | PLANNING FOR A MARKETING AGENCY
How to map marketing objectives (and determine where your in-house team needs help)
How to budget for a new marketing relationship
PART 2 | THE MARKETING AGENCY SELECTION PROCESS
How to find marketing agencies, build and narrow your list of potential agency partners
How to avoid common agency selection mistakes
How to navigate the RFP process
Alternatives to the RFP process
PART 3 | ONBOARDING A MARKETING AGENCY
How to set an agency relationship up for success
How to onboard a new marketing agency and manage the agency team
Plus, free interactive worksheets after every chapter!
Setup can help your brand or business find a marketing company across any discipline:
Content creation / content marketing
Full-service digital marketing agency
Multi-channel marketing agency specialists
SEO / online marketing