Marketers Toolbox: WhosOff

#MarketersToolboxSetup - marketing matchmakersMarch 10, 2017productivity, marketerstoolbox, #marketerstoolbox, marketers toolbox, whosoff, scheduling, #MT - ProductivityComment

Changes on the Horizon for Setup®

Press, Setup News/EventsJoe KoufmanMarch 7, 2017agenysparks, Dana Barrett, Dana Barrett Show, agency-client relationshipComment

Marketers Toolbox: Eye Dropper

#MarketersToolboxSetup - marketing matchmakersMarch 3, 2017#MT - CreativeComment

Measuring Marketing Success in the Digital Age

Marketing Industry/TrendsSetup - marketing matchmakersMarch 2, 2017dataComment

Marketers Toolbox: UserTesting

#MarketersToolboxSetup - marketing matchmakersFebruary 24, 2017ux, user experience, marketerstoolbox, #marketerstoolbox, usertesting, user testing, #MT - UsabilityComment

Event Recap: Marketing Group Therapy Valentine's Breakfast

Marketing Industry/Trends, Setup News/EventsSetup - marketing matchmakersFebruary 22, 2017#MarketersBreakfastComment

Marketers Toolbox: Pocket

#MarketersToolboxSetup - marketing matchmakersFebruary 17, 2017free, marketerstoolbox, content curation, #MT - ProductivityComment

Setup® Survey Reveals How Marketing Agencies View Their Business Development Efforts

Marketing Industry/Trends, Setup News/EventsJoe KoufmanFebruary 15, 2017Comment

Marketers Toolbox: Thankster

#MarketersToolboxJoe KoufmanFebruary 10, 2017#MT - Sales EnablementComment

Measuring Super Bowl Ad ROI is...Complicated

People will do just about anything to escape the constant barrage of advertisements shoved their way every day...that is, unless we’re talking about the Super Bowl. In fact, according to Burson-Marsteller, 53% of Americans would be disappointed if the Super Bowl went commercial-free. The combination of a live TV event that reaches over 100 million people, along with the diverse and captive nature of its audience has caused the Super Bowl’s commercials to transform into a beacon for creativity in advertising.

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